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Impactful Customer Conversations

Hosted by Carol Rossi

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What you'll learn

Unlock the full potential of customer conversations

You'll go beyond just running interviews, and turn what you heard from customers into action.

Learn the building blocks of quality customer conversations

Overcome common challenges, like asking customers leading questions or to predict the future, and what to do instead.

Increase your confidence in running interviews

Practice interview skills in real time, in the safe space of our course. Work through constructive feedback with others.

Align with your business goals

Target interviews to meet KPIs. Identify the right customers to talk with. Learn to align the team on an action plan.

Why this topic matters

Think you don't have time to talk with customers? Not sure you're asking the right questions? Talked with customers but not seen action from those insights? It doesn't have to be that way. Research doesn't stop with insights, it stops when there is a clear action plan from those insights. Learn the process start-to-finish with templates to enable "scrappy, not crappy" actionable interviews.

You'll learn from

Carol Rossi

Founder, Carol Rossi Consulting

I help companies see maximum impact from research insights by providing training and advising. With 25+ years of experience, I spent 14 years leading research teams focused on vision and strategy, brand retention and building, and user experience metrics, at Edmunds, NerdWallet, and Kelley Blue Book. Through the 2000s, I ran a consultancy where I worked with companies like Hulu, Citibank, Belkin, GeoCities, Symantec, and Yahoo!

I developed a program like this at Edmunds and NerdWallet to train scores of designers, PMs, engineers, product marketing managers, and others, to successfully collect their own customer insights, and now offer this course for clients in-house and on Maven.

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