Uncovering Customer Willingness-to-Pay

Lightning Lessons

Practical skills & tools to accelerate your career

Uncovering Customer Willingness-to-Pay

Hosted by Merci Grace

461 students

What you'll learn

Discover the answer to your pricing & packaging woes

Figure out what your customer wants to buy and how much they're willing to pay.

Approach an awkward conversation with confidence

See how easy and casual a conversation about value and money can be!

Download the template for free

Download the template that Merci uses in this Lightning Lesson after seeing it in action.

Why this topic matters

Don't guess what your customers will pay for your software – know before you launch. Use this best-in-class conversation script and framework to understand which features and capabilities you should package into tiers of paid plans, what your customers will pay, and how they expect you to charge them.

You'll learn from

Merci Grace

First Head of Growth at Slack, VC at Lightspeed Ventures, and 2x founder.

Merci is a former game designer and product manager who started Slack's first growth function in 2015. She built the growth team from 0 to 50 people while driving Slack from 500,000 daily active users and $10 million in revenue to over 6 million daily active users and $200 million in revenue. After leaving Slack, Merci was an investor & board member at Lightspeed Venture Partners, a Tier 1 Silicon Valley VC firm.

Previously at