WTF Is Partnerships, Actually?

Hosted by Amanda Nielsen

64 students

In this video

What you'll learn

Understand what partnerships actually is (and isn’t)

Get a clear breakdown of what the role really involves and how it fits into go-to-market teams.

Evaluate if partnerships is a fit for your background

Learn how to map your existing skills to common partner roles and spot signs you’d thrive in the space.

See why partnerships is a smart career pivot

Explore how partnerships offers strategic work, solid comp, and a path out of sales or marketing burnout.

Why this topic matters

A 30-min crash course on the most underrated, high-leverage role in go-to-market. If you want more strategy, better comp, and less burnout than sales or marketing — partnerships might be the move. Learn what the job actually entails, how people pivot in, why companies are hiring for it, and how to know if it's the right next step for you.

You'll learn from

Amanda Nielsen

Partnerships Strategist & Career Mentor

Amanda Nielsen is a partnerships strategist, career mentor, and meme-loving ecomm founder. She currently leads strategic partner enablement at Box, where she builds co-sell motions and partner programs with top-tier agencies and SIs.


Prior to Box, Amanda was a founding member of the partnerships function at a high-growth SaaS scale-up, where she helped build the partner program from the ground up while also carrying a quota — meaning she knows exactly what it’s like to figure this out in real time.


She’s helped professionals pivot into partnerships roles through 1:1 mentorship, resume coaching, and real-world career guidance, with a focus on turning transferable skills into strategic storytelling.


Amanda built this course because partnerships is still one of the most misunderstood and best-kept secrets in go-to-market.


This is the course she wishes existed when she made her own pivot: no fluff, no gatekeeping, just tactical insights to help you land the role and actually succeed in it.

Where I’ve built, sold, and scaled

Box
Formstack
Amanda Nielsen
Revenue Grid
New Breed
See all products from Pivot to Partnerships

Go deeper with a course

Pivot to Partnerships: The Best-Kept Secret in Go-to-Market Careers
Amanda Nielsen
View syllabus