Thu, Jul 16, 2026
6:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Thu, Jul 16, 2026
6:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
What you'll learn
Rewrite your Hero copy with the Perception Framework
Audit your homepage live with Claude
Know what proof enterprise buyers look for
Why this topic matters
You'll learn from
Shira Abel
CEO, Hunter & Bard. Ex-UC Berkeley lecturer. B2B marketing strategist & speaker.
For over 25 years, I’ve worked at the intersection of human behavior, positioning, and global go-to-market strategy. My career spans mentoring international startups expanding into the US to advising global giants.
The Agency: As the CEO of Hunter & Bard, I build the messaging frameworks, ICP clarity, and sales playbooks that open doors with enterprise buyers without the typical 18-month trial-and-error tax.
The Academics: I am a former Faculty Instructor at UC Berkeley’s Sutardja Center for Entrepreneurship and Technology, where I taught Startup Marketing, and I hold an MBA from the Kellogg School of Management.
The Methodology: My courses leverage my pressure-tested framework that translates complex behavioral insights into immediate business wins, team alignment, and enterprise trust.
Previously at