Audit Your B2B Website Copy with AI in 30 Minutes

Hosted by Shira Abel

Thu, Jul 16, 2026

6:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Rewrite your Hero copy with the Perception Framework

Get an easy structure for the first thing visitors see, so your Hero copy speaks to their problem & keeps them reading.

Audit your homepage live with Claude

Watch a real AI audit catch what makes buyers bounce, and learn the exact prompts to run the same check on your site.

Know what proof enterprise buyers look for

Learn which kinds of proof build trust with serious buyers, and where to place them on your site so they get seen.

Why this topic matters

Most B2B websites talk about themselves. Buyers don't care. They're scanning for whether you understand their problem, and they decide in seconds. AI tools make it easy to see your copy the way a skeptical buyer does, catch what's pushing them away, and fix it. In this lesson you'll learn a repeatable way to audit and rewrite your website copy so it gets you taken seriously.

You'll learn from

Shira Abel

CEO, Hunter & Bard. Ex-UC Berkeley lecturer. B2B marketing strategist & speaker.

For over 25 years, I’ve worked at the intersection of human behavior, positioning, and global go-to-market strategy. My career spans mentoring international startups expanding into the US to advising global giants.

  • The Agency: As the CEO of Hunter & Bard, I build the messaging frameworks, ICP clarity, and sales playbooks that open doors with enterprise buyers without the typical 18-month trial-and-error tax.

  • The Academics: I am a former Faculty Instructor at UC Berkeley’s Sutardja Center for Entrepreneurship and Technology, where I taught Startup Marketing, and I hold an MBA from the Kellogg School of Management.

  • The Methodology: My courses leverage my pressure-tested framework that translates complex behavioral insights into immediate business wins, team alignment, and enterprise trust.

Previously at

UC Berkeley
Hunter & Bard
AlchemistAccelerator
Folloze
500
See all products from Shira

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