Brennan Collins - Unabated Products

From Stakeholder Demands to Strategic Wins

Brennan Collins

Startup & Enterprise Product Exec. Coached 300+ PMs from stuck to strategic.

Turn vague asks like “Add AI” into outcome-driven initiatives that earn trust and advocacy.

Reframe Random Feature Requests into Strategic Initiatives

Learn a simple framework to connect features to customer outcomes, product outcomes, and business results.

Climb the Product Metrics Ladder

Walk away with a tool you can use tomorrow to transform stakeholder demands into strategic conversations.

Elevate Your Influence Immediately

Stop fighting feature requests. Learn how to champion and reshape them so stakeholders become your biggest advocates.

Win with Other People's Ideas

A well-defined product strategy accelerates your career. It improves your odds of success. It inspires teams. In this highly interactive, case-based workshop, you'll learn six vital strategic frameworks, plus how to run a product strategy meeting as we simulate a modern-day Netflix Quarterly Product Strategy Meeting at the end of the session. THE CHALLENGES Today, product leaders are constantly challenged to act and think "more strategically." These tools frame their strategic thinking and accomplish work as metrics tied to each product strategy demonstrate. Another challenge is building alignment across an organization. Everyone in a company has a perspective on how a product can be better, even folks with no experience building products. These tools and frameworks enable product leaders to develop a common language and plan that resonates across the organization to build cross-functional alignment. Last, everyone within an organization has a point of view on how and where resources should be allocated. The simulated Quarterly Product Strategy Meeting enables students to participate in a meeting that will teach them to debate product strategy in open, more effective ways within their product organization and to allocate resources intelligently. WHAT YOU WILL LEARN You learn how to:1. Describe the positioning and "something bigger" of your product that helps to build a brand using language that appeals to your customers and is well-understood by your marketing partners.2. Craft a long-term product vision that provides clear direction. This vision also breaks down the plan into shorter, step-by-step "bite-size chews" that maintain flexibility as you encounter speedbumps and roadblocks.3. Define a succinct product strategy—a hypothesis on how you will move your key metrics—by developing hypotheses that will delight customers in hard-to-copy, margin-enhancing ways.4. Articulate metrics and tactics for each product strategy to effectively "align the wood behind the arrow."5. You'll learn to tease out how to prioritize Growth, Engagement, and Monetization, depending on the company's size and goals. You'll define a clear metric for each of these three factors.6. Communicate a quarterly plan using two roadmap formats: a "rolling four-quarter roadmap" and a "Now, Next, Later" approach.7. Debate 2-3 modern-day Netflix cases, demonstrating how these product strategy frameworks help to form a common language that enables better communication and more thoughtful debate. HOW THE COURSE WORKS The first session sets the table by articulating six product strategy frameworks illustrated through many examples and cases. The second session comprehensively applies the models, with applications to startups, B2B/enterprise companies, and consumer-focused companies. This course is very efficient. There are two 2.5-hour classes, and the last half-hour of each class is an optional Q&amp;A session. We'll open up the class fifteen minutes before the start time -- so you can ask questions and begin to get to know each other. Then, we'll review each framework with many juicy examples from Netflix's past and present. The session is sprinkled with many mini-cases where students are asked, "What would you do if you were the product leader at Netflix?" We'll use Slido to build engagement and draw all students into a fast-paced conversation. This is not a boring lecture. It's a lean-in experience, and you will be at the edge of your seat as you dive into the conversation—when you're up for it. At the end of the second session, we'll simulate a Netflix Quarterly Product Strategy meeting, allowing you to see how a world-class product organization thinks about and discusses product strategy. The two 2.5-hour sessions are a lot of fun. There will be plenty of "leave behind" materials. I will also provide pre-formatted Google Slides you can use to define your product strategy. AGENDA Cohort 4: April 1 and April 3 (9-11:30 am PT for both sessions)Cohort 5: October 28 and October 30 (9-11:30 am PT for both sessions) Pre-work- Executive summary of all strategy frameworks (reading)- Intro to Product Strategy video- Netflix strategy example + slides- Positioning and branding videos Session 1 (9:00-11:30 am PT)08:45 Welcome to join early to say "hello."09:00 Intro to Product Strategy09:10 GLEE product vision09:25 GEM prioritization09:50 DHM framework10:15 SMT lockup10:40 Roadmaps10:50 Conclusion11:00 Q&amp;A (optional)11:30 End Optional mid-course homework (B2B, startup, and B2C examples)Each product strategy example below includes a 10-minute video plus slides:- Stripe- Shopify- Square- Instagram- Spotify- Chegg (textbook rental startup, IPO 2013)- Pre-formatted Google Slides for you to build your strategy. Session 2: 9-11:30 am PT08:45 Available to say “hello” and do online polling to get to know you09:00 Intro09:05 Startup and B2B examples09:25 Netflix personalization swimlane09:50 Maven swimlane exercise10:20 Quarterly Product Strategy Meeting simulation10:50 Conclusion11:00 Q&amp;A (optional)11:30 End Post-workshop materialsMaven Product Strategy (startup example illustrated through both video and slides)

Become a "go-to" product leader as you learn to define a product strategy.

Course syllabus

You're a consumer or enterprise product leader, from entry-level to "Chief."

You're in a product management, project management, engineering, design, or data role, from APM to "Chief Product Officer."

You're a founder in a startup or Head of Product at any stage of a company.

Who is this course for

Apply proven tools, models, and frameworks to define a product strategy in a step-by-step way.

You'll define what your product or service is, the benefit you'll deliver to customers, along with the "personality" of your product and "brand promise."

Positioning

The GLE model (Get big, Lead, Expand) helps you outline steps for how your product will "dent the universe" in the long term.

Product Vision

You'll learn to outline product strategies using the DHM model to "Delight customers in Hard-to-copy, Margin-enhancing ways" to deliver both customer and shareholder value.

To build alignment across all company functions, you'll prioritize three factors—Growth, Engagement, and Monetization.

You'll align Strategies, Metrics, and Tactics. You'll identify proxy metrics for each product strategy and assign tactics to each.

You'll build a roadmap, demonstrating how your product strategies will come to life over time.

Rolling, Four-quarter Roadmap

We'll simulate a modern-day Quarterly Product Strategy Meeting, demonstrating how Netflix defines and debates product strategy on an ongoing basis.

Quarterly Product Strategy Meeting

I provide videos and slides illustrating the product strategy for multiple consumer and enterprise companies, including startups.

B2B, B2C & startup examples

Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.

Gibson Biddle

Former VP/CPO  at both Netflix & Chegg

Cohort 4

Cohort 5

Your colleagues are positioning themselves as AI leaders. They're speaking up in strategy meetings, proposing AI solutions, and getting recognized for forward-thinking initiatives. Meanwhile, you're staying quiet, hoping someone else will figure it out. The Transformation is Real:--&gt; Kate went from Senior PM to AI Strategy Leader.&nbsp;Seven months after this course, she's being promoted to Group Product Manager - partly because she became her company's AI champion. "It's now really part of our performance reviews - how well we're using AI," she explains. "I feel like I've had a big advantage." --&gt; Dan went from non-coder to launching AI initiatives.&nbsp;"I went from idea to functional prototype in just 6 hours - despite having virtually no coding experience. The course fundamentally changed my mindset about what's possible." His AI app became foundational to his company's newly established AI Studio. --&gt; Danijela transformed from AI-curious to client strategist.&nbsp;"I'm now having strategic conversations with client partners about AI opportunities. My confidence in discussing AI with stakeholders has grown significantly - I now have both the technical understanding and strategic perspective to identify real business opportunities." Here's what's actually happening:&nbsp;While most PMs are still figuring out ChatGPT prompts, these leaders learned to think strategically about AI implementation, team development, and organizational transformation. This course is for Product Managers and Product Leaders who:-- Stay quiet when AI topics come up in meetings (but wish they could contribute meaningfully)-- Know AI matters for their career but don't know how to move beyond basic ChatGPT usage-- Want to lead AI initiatives instead of watching others get the credit-- Need to make strategic AI decisions but lack the confidence to do so-- Are tired of feeling left behind while others drive AI conversations The Problem You're Actually Facing:&nbsp;It's not that you need to become a prompt engineer. You need to become the PM who can evaluate AI opportunities, lead AI initiatives, and speak intelligently about AI strategy with stakeholders. Most AI courses teach you tools. This course teaches you to think strategically about AI so you can lead with confidence. What Makes This Different:-- Strategic Focus:&nbsp;While others learn prompts, you'll learn to shape AI strategy-- Career Positioning:&nbsp;Designed specifically to position you as an AI-capable leader-- Immediately Applicable:&nbsp;No technical background required - just your product experience-- Proven Results:&nbsp;Students are getting promoted, leading AI teams, and becoming their company's AI champions-- The Program:&nbsp;6 live sessions over 3 weeks + practical assignments that you can immediately apply at work. What You'll Stop Doing:-- Stop deflecting AI questions with "I'm not technical enough."&nbsp;Leading AI initiatives requires strategic thinking, not coding skills.-- Stop sitting silently while others drive AI conversations.&nbsp;You'll move from note-taker to decision-maker in AI strategy discussions.-- Stop treating AI as someone else's responsibility.&nbsp;Whether your company is AI-forward or AI-skeptical, you'll become the leader who shapes integration strategy rather than reacts to it.-- Stop letting "AI experts" make product decisions without you.&nbsp;You'll bridge technical possibilities with business strategy, ensuring AI serves actual user needs rather than just demonstrating technical capability. The difference between PMs who advance and those who plateau often comes down to one thing: their ability to lead through technological shifts rather than wait for someone else to figure it out first.

While Your Peers Position Themselves as AI Leaders, Where Does That Leave You?


Course syllabus 


Interactive lectures, discussions, and workshops.

Six Live Interactive Class Sessions


Apply what you've learned to your work environment.

Four "assignments"


All you need to do is ask; topic of discussion is your choice.

Office Hours


Develop a draft AI integration strategy for your product line or organization, incorporating learnings from all aspects of the course.

Final Project


Course schedule

Product Managers tired of staying quiet during AI discussions who want to become the PM others turn to for AI strategy guidance.&nbsp;

Senior PMs ready to differentiate themselves for leadership roles by mastering AI strategy beyond basic tool usage.

Product Leaders who need frameworks to assess team AI capabilities and guide strategic implementation decisions.&nbsp;

This course is designed for...


What you’ll get out of this course

-- Move from AI-anxious to AI-confident in strategic discussions-- Become the PM others turn to for AI guidance and decisions-- Build the credibility needed for AI leadership roles

Position Yourself as an AI Strategy Leader


-- Design AI transformation roadmaps that get leadership attention-- Make strategic AI investment decisions with confidence-- Bridge technical possibilities with business outcomes

Lead AI Initiatives with Authority


-- Assess and develop your team's AI readiness systematically-- Create AI learning cultures that drive innovation-- Build AI-capable teams that execute with confidence

Transform Your Team's AI Capabilities


-- Navigate AI governance and ethics at the strategic level -- Implement AI frameworks that scale across product lines -- Influence company-wide AI direction rather than react to it

Drive Organizational AI Adoption


-- Use AI to amplify your strategic thinking, not just automate tasks -- Identify high-leverage AI opportunities others miss -- Build AI-enhanced products that create competitive advantage

Accelerate Your Product Impact


-- Learn alongside senior product leaders facing similar AI transformation challenges-- Build relationships with AI-forward product professionals who understand your context-- Join a community that continues collaborating long after the course ends

Access an Elite Network


-- Apply frameworks tested across major tech companies and dozens of product initiatives -- Get personalized guidance on your organizational challenges, not generic advice -- Access decision-making approaches from 20+ years of leading teams through technological shifts

Direct Access to Michael's Product Leadership Experience


AI isn't a skill you can learn later. It's a leadership differentiator you need now.


Michael Hirsch

The Product Leader Teaching AI Strategy | Sony, Qualcomm, T-Mobile veteran

Cohort 6

Cohort 7

Stuck executing other people’s ideas? Wondering how to move beyond the work and into product strategy? Not sure how to take the next step in your design career? This course is your blueprint for transitioning from executor to strategic partner: someone who influences product direction, not just UI. ———— What You’ll Gain: • A path to promotion: Build the skills that get you noticed and promoted. Learn how to align your work with business goals, influence decisions, and lead with clarity. • Practical tools for immediate impact: Get real-world frameworks and templates you can apply right away to make better decisions, communicate value, and influence direction. • Confidence to lead: Whether it’s running discovery, presenting to stakeholders, or shaping strategy, you’ll build the confidence to lead with impact. ———— This course is for ambitious designers who want to: Communicate the value of their work:• Learn how to explain the impact of your designs in terms stakeholders care about.• Use practical templates to link your work to business goals.• Get strategies for advocating effectively and gaining recognition. Lead product discovery sessions:• See how leading discovery can accelerate your growth.• Use a clear framework to uncover insights and shape product direction.• Get tips for running lightweight but effective discovery sessions. Present their work with conviction:• Follow a practical structure to tell clear, compelling stories.• Focus on the “what, why, and impact” without the fluff.• Use my proven slides and feedback techniques to improve both your work and your reputation. Shape the future of their product:• Use stakeholder management frameworks to build alignment.• Learn how to lead workshops and define a shared product vision.• Apply a three-step process to become a trusted strategic partner. ———— Why this course is worth it You won’t just watch content, you’ll apply it to your real work. Each week, you’ll complete a focused project using the templates and frameworks provided, then get direct, personalised feedback from a design director. You’ll leave with:• Tangible outputs you can use at work to drive alignment and influence decisions• Confidence to speak the language of the business and lead conversations• A strategic mindset that sets you apart from execution-focused designers This is not a theory-only course. You’ll be doing real work, with real guidance, and building skills you can use immediately. ———— Perfect for:Product designers who want to take control of their careers, get promoted, and make a bigger impact. Not right if:• You’re looking for tutorials for tools like Figma.• You’ve never worked in a product design role.• You’re outside the tech industry. This course focuses on digital product teams. ———— Ready to grow your impact and confidence? Enrol now and take the first step toward becoming a trusted design leader.

From pixel pusher to design leader

You have at least 1–2 years working as a product or UX designer in a tech company or startup.

Experience in product design

This course isn’t for those new to UX or still learning the basics; it’s for designers ready to take their skills to the next level.

Not for beginners

You want to move beyond execution and learn how to influence product direction and business outcomes.

Looking to grow your strategic impact

Each project gives you hands-on practice applying a core concept to your real work. These are not just exercises; you’ll leave with assets you can reuse, share, and build on to demonstrate impact and move your career forward.

Weekly projects

Each Q&amp;A is a live working session where you’ll get direct feedback, unpack tough challenges, and apply course lessons to your actual context. It’s personalised support, not just theory.

Every Wednesday

Aspiring design leaders: For designers aiming to transition into leadership roles, seeking to increase their influence.

Ambitious designers: Junior to mid-level designers aspiring to senior and beyond roles, eager to be seen as strategic partners.

Overlooked design teams: Where advocacy is critical to elevate the role of design within product and engineering-led organisations.

Learn to tie your design decisions to business outcomes and speak in terms stakeholders care about.<ul><li>Use frameworks to unpack how your company works and where design fits in.</li><li>Communicate clearly with practical templates.</li><li>Tips for building influence and advocating effectively.</li></ul>

Showing value and connecting your work to business goals

Become the expert your team turns to for clarity and direction.<ul><li>Use discovery to connect design work to business goals.</li><li>Run lightweight, effective sessions that help your team make smarter decisions.</li><li>Use frameworks and templates to turn messy ideas into meaningful insight.</li></ul>

Drive product discovery

Present your work in a way that builds trust and drives decision-making.<ul><li>Use a flexible structure to frame the problem, solution, and impact.</li><li>Adapt storytelling techniques to clarify your thinking.</li><li>Request structured feedback that improves your work and reputation.</li></ul>

Showcase your work

Shift from task executor to strategic partner.<ul><li>Use stakeholder frameworks to build alignment and drive product direction.</li><li>Apply a structured approach to shaping vision and influencing outcomes at a higher level.</li></ul>

Position yourself as a key strategic player 

Build confidence, drive business impact, and become a strategic partner, not just a design executor.
 

Dan Winer

Transform your career with insights from a seasoned design leader

Spring 2025

Fall 2025

In today's AI-saturated world, stakeholders are buried in data and auto-generated content. But content alone doesn’t win buy-in. It doesn’t move hearts or change minds. What stands out? A message that’s clear, resonant, and impossible to ignore.&nbsp; You need persuasion. When every PM has access to the same AI tools, persuasion is the one skill that becomes your unfair advantage. Without it… That critical budget you need?&nbsp;Out of reach. The headcount you’re pushing for?&nbsp;Denied. The dependency you need prioritized?&nbsp;Not happening. The promotion you deserve?&nbsp;Maybe next year. Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction. I get it. Convincing people to take action&nbsp;can be frustrating. You have a vision. You have a strategy. You have a plan. You have&nbsp;all&nbsp;the things. Yet, despite your strong – maybe even groundbreaking – ideas, they get lost in endless rounds of approval. Stakeholders are indecisive. Leadership hesitates, and asks “for more data”. You find yourself trapped in an endless cycle of planning, proposals, and presentations.&nbsp; I’ve been in your shoes. For a long time, I felt stuck while others seemed to move forward effortlessly. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships. And now, I’m going to teach you my system. - - - - - HOW THIS COURSE WILL TRANSFORM YOU:You'll become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas. You'll be able to frame your message to be persuasive, engaging, and memorable – in every meeting, presentation, or written update. You’ll walk away with a repeatable system to craft your message for impact. Whether you're pitching a roadmap, defending a strategy, or asking for resources, you’ll know exactly how to make your message land with power and clarity. 100% RISK-FREE GUARANTEE:I'm so confident this course will transform the way you persuade – if you attend the live sessions and complete the projects but don't feel a significant shift in your ability to persuade, I'll refund your full tuition. I stand behind your success. YOU SHOULD TAKE THIS COURSE IF:- You want execs to stop seeing you as a solid PM and start seeing you as a leader.- You want to turn your ideas into outcomes – not just discussions.- You want your vision to ignite excitement, not indifference.- You want people to take action immediately – not just nod their heads politely.- You want to confidently control the room, even when you're not the most senior person in it.- You want to build a reputation that travels ahead of you into every new role. The most important reason:👉🏼 If you want to be a Product Leader, learning how to influence at scale is an absolute must. WHAT'S INSIDE:Here are just some of the topics we'll cover: → 4-Step Story Framework→ 3 Core Principles of Great Storytelling→ Create Your Story Map→ Design Your Narrative Flow→ Captivate Your Audience's Attention→ Design Amazing Decks,&nbsp;Fast→ Control the Room with Ease→ Close the Loop the Right Way→ Amplify Your New Superpower Plus: Projects, Instructor/Peer Feedback, and Live Coaching BONUS:For this upcoming cohort, I am including a 30-minute private "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice! - - - - - WHY LEARN FROM ME?I wasn’t born a natural storyteller. It’s a skill I built over 25 years by studying the world's best copywriters, deconstructing compelling arguments, and relentlessly practicing my craft. It became my edge. In fact, my ability to "frame and persuade" was specifically cited when I was asked to lead a 300+ org at Google. Now, I teach this system to the next generation of Product Leaders – through courses, corporate workshops, and product conferences. HEAR WHAT PAST STUDENTS HAVE TO SAY: "I love that this course is so concise, direct, and filled with practical frameworks, advice, and tips."- Director of PM @ Google "I find myself using Roshan’s framework every day, both at work and at home."- Chief Product Officer @ Provi "The signal to noise ratio is off the charts!"- Product Leader @ Electronic Arts "What stood out was how practical it was – I could apply everything right away."- Founder @ Startup "I gained so much in such a short amount of time from this incredibly effective workshop."- PM @ Google

Influence is THE #1 skill for Product Managers.

12–2pm Eastern • 5–7pm London • 9:30–11:30pm India Topics include:<ul><li>4-Step Story Framework</li><li>3 Core Principles of Great Storytelling</li><li>Story Maps</li><li>Design Your Narrative</li><li>Captivate Your Audience</li><li>Design Amazing Decks, Fast</li><li>Control the Room</li><li>Close the Loop</li><li>Amplify Your New Superpower</li></ul>

Day 1 | Day 3 | Day 4 – Core Sessions

12–1:30pm Eastern • 5–6:30pm London • 9:30–11pm India Volunteer students get live coaching on their real pitches using the Story Map. Seeing pitches sharpen in real-time is often the most eye-opening part of the workshop. Ends with an open Q&amp;A/AMA.

Day 2 – Live Coaching + AMA (Optional)

After Days 1 &amp; 3, you’ll get an optional exercise to apply what you’ve learned. Submit for my feedback, and share with the cohort for peer input. Quick, actionable, and highly recommended to sharpen your skills.

At-Home Practice & Feedback (Optional)

For this upcoming cohort, I am including a private 30-minute "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice!

Private AMA Session with Roshan (BONUS)

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

Who this course is for

Most people lack a systematic way to create stories. Every time they have to create one, they start from scratch – which is so much harder.

Craft persuasive stories with a clear, repeatable system

Most people assume the audience will pay attention. That’s not how it works. You must learn to make people&nbsp;want&nbsp;to hear you.

Make your message irresistible to your audience

Your audience won’t take action just because you told them to. You must learn to make your arguments&nbsp;convincing.

Drive decisions and action with the strength of your message

Learn how to walk into any meeting or exec review with a clear story, total confidence, and full control.

Own the room and present with calm authority

Become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas.

Build a career-defining reputation as an influential storyteller

Get direct feedback and tactical advice from Roshan through exercises, Q&amp;A, and a private coaching session – so you can apply the course to your real-world work right away.

Personalized 1:1 guidance

Turn ideas into outcomes. Master the persuasive storytelling system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Lightning Lessons

From Stakeholder Demands to Strategic Wins