Win International Users: Turn 9 Pitfalls to Your Advantage

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Win International Users: Turn 9 Pitfalls to Your Advantage

Hosted by Kevin O'Donnell and Pavel Soukenik

Thu, Sep 4, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Strategic Localization - Mastering Influence and Global Impact

Kevin O'Donnell and Pavel Soukenik

View syllabus

Thu, Sep 4, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Strategic Localization - Mastering Influence and Global Impact

Kevin O'Donnell and Pavel Soukenik

View syllabus

What you'll learn

Align pricing and payments with local markets

Discover how to structure pricing, currencies, and payment options so customers don’t stall at checkout.

Optimize language experience

Fix language defaults, selectors, and global UX flows to minimize users bouncing.

Master local proof and support

Improve trust and accelerate adoption with local case studies and support coverage.

Audit with the global growth checklist

Use a simple 9-trap checklist and action plan to rank the most impactful changes you can make.

Why this topic matters

Many companies miss out on growth abroad with stalled conversions, blocked checkouts, and lackluster user trust. This talk shows you how to spot and fix the 9 traps that block global scale: language selection, pricing, proof, payments, and more. You’ll leave with an implementable checklist based on real-world examples to position yourself as the go-to leader in international growth.

You'll learn from

Kevin O'Donnell

Growth Advisor at Global10x, previously VP, International Growth at Dropbox

🚀 Proven leader in international expansion and B2B growth, with 20+ years of leadership at Dropbox, Microsoft, and Nitro. He has led product, international, and GTM teams, driving market share and revenue growth globally.

Pavel Soukenik

Head of Global Solutions, Acolad, Adjunct Lecturer at University of Washington

✨ Strategy expert in global business growth, recognized with the Microsoft Supplier of the Year Award and the University of Washington Instructional Excellence Award for his innovative leadership and dedication to developing industry talent.

Experience