Free Lesson
How AI Changes Activation, Retention, Expansion & Growth
30 min
Aug 26, 2026 3:00 PM
What you'll learn
Understand How AI Changes SaaS Growth
Learn why AI is changing traditional assumptions around activation, engagement, retention, and expansion.
Build an AI-Native Growth Model
Learn how to move customers from first outcome → trust → delegation → retention → expansion
Measure What Actually Drives AI Growth
Identify the metrics that matter when customer value comes from outcomes and work completed.
Why this topic matters
AI is changing the fundamental mechanics of SaaS growth. As software shifts from helping users do work to doing the work itself, traditional metrics like engagement, feature adoption, and seats can become misleading. Growth teams need a new model built around outcomes, trust, delegation, retention, expansion, and sustainable unit economics.
