Free Lesson
How to stop chasing the wrong clients
30 min
Jun 24, 2026 6:00 AM
Virtual (Zoom)
In this video
What you'll learn
Why some prospects were never going to buy
Most sales and marketing advice focuses on persuasion. We'll explore the signals that reveal misalignment
The difference between curiosity and intent
Learn how to spot the gap between people who find your work interesting and people who are actually ready to take action
How recognition changes everything
Why the right people move faster, ask better questions, and require far less convincing than the wrong audience.
Why this topic matters
Many founders spend months improving their offer when the real problem is who they're trying to reach. This leads to wasted effort, inconsistent sales, and frustration. In this session, we'll explore how recognition, timing, and buyer behavior help you identify the right opportunities and stop chasing the wrong ones.
