How World-Class Product Leaders Build Product Strategy

Hosted by Elena Leonova

Wed, Apr 15, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

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From PM to Strategic Product Leader: Make Decisions Leadership Trusts
Elena Leonova
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What you'll learn

Recognize the signals shaping product strategy

Learn how to identify signals from markets, customers, and the business that indicate where strategy needs to move next

Interpret signals like a strategic product leader

Understand how to analyze industry trends, company priorities, and customer behavior to uncover strategic opportunities

Translate signals into strategic product decisions

Learn how to convert market and business signals into clear strategic bets that shape product investments and roadmap

Why this topic matters

Why do you believe students should care about it? Big picture, what's the professional benefit of understanding it? Give students an idea of how they can expect to grow with this lesson.

You'll learn from

Elena Leonova

Co-founder, OneRank.io (ex-CPO, Spryker, VP of Product BigCommerce)

Elena Leonova is a product executive, advisor, and mentor with 15+ years of experience building, scaling, and leading global SaaS and digital commerce platforms. She has held senior product leadership roles at industry-defining companies including Magento (Adobe), BigCommerce, and Spryker — where she oversaw multi-product portfolios, platform transformations, and global product teams.

As Co-founder of OneRank.io — an AI-powered product strategy platform — Elena helps product leaders make smarter, faster, and more strategic decisions by combining financial clarity, strategic thinking, and intelligent insights.

She has coached hundreds of Senior PMs, Group PMs, Directors, and Heads of Product, helping them operate at an executive level.

Previously at

Spryker Systems
BigCommerce
eBay Inc.
PayPal

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