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Debunking Usage Based Pricing

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Ajit Ghuman and Jan Pasternak

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What you'll learn

Understand different pricing metric options

Take a holistic perspective of different pricing levers available to you of which Usage Based Pricing is just one.

Why UBP fails so often

As positively heralded, usage based pricing (UBP) if not understood well, often fails spectacularly. Learn why.

Macro environment matters

Understand which pricing approaches work in different macros environments.

Why this topic matters

Usage Based Pricing has been creating a lot of buzz since 2021. While it is necessary in some cases, in many cases it has outright become a fad and a way to not think holistically about pricing. We want to give you right tools to think about pricing.

You'll learn from

Ajit Ghuman

Author of Price To Scale

Ajit is the author of Price To Scale: Practical Pricing for Your High Growth SaaS Startup. He is a SaaS Monetization & Product Marketing veteran and has helped firms such as Twilio, Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue and win. Ajit also hosts a podcast on Monetization called Code To Cash, chairs the pricing channel for Pavilion and features in Sharebird's list of Top 50 Product Marketing Mentors for 2021.

Jan Pasternak

Pricing Leader

Pricing leader with 15+ years of experience. Established and grew Pricing, Monetization and Yield Management organizations for Microsoft, LinkedIn, Citrix, LogMeIn & Zoom. Passionate about statistical methods for line-up optimization and organizational alignment of Pricing teams. 

Courses taught by Ajit Ghuman and Jan Pasternak

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