Build an AI Buyer Persona: How Your Buyers Use AI to Decide

Free Lesson

Build an AI Buyer Persona: How Your Buyers Use AI to Decide

Hosted by Lisa Peyton

142 students

In this video

What you'll learn

Build a Persona to Stand In for Research

Use Claude or ChatGPT to turn what you know about your buyer into a persona you can interview for synthetic data.

Generate Synthetic Buyer Decision Data

Prompt the persona across the buying journey to surface how your buyer leans on AI to research, compare, and decide.

Spot the Patterns You Can Act On

Read the synthetic responses for behavior patterns, then pressure-test them against any real evidence you hold.

Why this topic matters

Almost nobody has hard data yet on how buyers use AI to make decisions. AEO is too new, and the quantitative research hasn't caught up. You can tap AI itself to model your buyer, generate synthetic data, and surface patterns you can act on now. You'll leave able to predict how your buyer moves through an AI-assisted decision, and ready to test those predictions as real data arrives.

You'll learn from

Lisa Peyton

AI for Strategic Communications Professor | Forbes Contributor | Former Intel

I teach AI for strategic marketing and communications as full-time faculty at the University of Oregon's School of Journalism and Communication, and I run LP Consulting, where I'm the fractional CMO for B2B tech and SaaS teams working through real AI integration.

I have spent over two decades in marketing and emerging tech, including five years on Intel's global marketing team. Most of what I teach comes straight from doing the work. I test the models myself, publish what I find, and bring the parts that actually hold up into my classroom and my consulting practice. I write about it for Forbes and I've spoken at PRSA ICON, Ragan, and MarketingProfs, where marketing and communications leaders are wrestling with the same AI questions in real time.

Previously at