Build an AI Buyer Persona: How Your Buyers Use AI to Decide

I teach AI for strategic marketing and communications as full-time faculty at the University of Oregon's School of Journalism and Communication, and I run LP Consulting, where I'm the fractional CMO for B2B tech and SaaS teams working through real AI integration.

I have spent over two decades in marketing and emerging tech, including five years on Intel's global marketing team. Most of what I teach comes straight from doing the work. I test the models myself, publish what I find, and bring the parts that actually hold up into my classroom and my consulting practice. I write about it for Forbes and I've spoken at PRSA ICON, Ragan, and MarketingProfs, where marketing and communications leaders are wrestling with the same AI questions in real time.