Free Lesson

Build an AI Buyer Persona: How Your Buyers Use AI to Decide

Hosted by Lisa Peyton

Fri, Jul 10, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

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AI for Strategic Content Marketing
Lisa Peyton
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What you'll learn

Build a Persona to Stand In for Research

Use Claude or ChatGPT to turn what you know about your buyer into a persona you can interview for synthetic data.

Generate Synthetic Buyer Decision Data

Prompt the persona across the buying journey to surface how your buyer leans on AI to research, compare, and decide.

Spot the Patterns You Can Act On

Read the synthetic responses for behavior patterns, then pressure-test them against any real evidence you hold.

Why this topic matters

Almost nobody has hard data yet on how buyers use AI to make decisions. AEO is too new, and the quantitative research hasn't caught up. You can tap AI itself to model your buyer, generate synthetic data, and surface patterns you can act on now. You'll leave able to predict how your buyer moves through an AI-assisted decision, and ready to test those predictions as real data arrives.

You'll learn from

Lisa Peyton

AI for Strategic Communications Professor | Forbes Contributor | Former Intel

I started my career at Intel, and I've spent the years since working at the intersection of marketing, communications, and emerging technology. Today I teach AI for Strategic Marketing and Communications as full-time faculty at the University of Oregon's School of Journalism and Communication.

I also run LP Consulting, serving as Fractional Chief AI Officer for B2B tech and SaaS clients working through real AI integration.

I write for Forbes and MarTech.org, sit on the Forbes Communications Council, and host monthly public AI meetups where marketing and comms pros ask the questions they can't ask in front of their own teams. I test models, publish the results, and bring what I learn straight into my consulting practice and my classroom.

Professor. Practitioner. Pioneer.

Previously at

Intel
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