As VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall. It's upstream strategy: what problem to solve, for whom, and why you're credible to help.

Previously, I co-founded a Design Thinking practice and led Product-Marketing at one of Europe's biggest scale-ups.

Today, I work with experts on courses that matter. Those starting out who want to get it right, and those with an existing course who want to push their GTM to the next level.

It's critical to society that we have a vibrant market for applied expertise. But professionals who need help often don't yet know they have a problem, let alone that your course could solve it.

My courses and workshops close that gap and accelerate the spread of valuable expertise, one successful course at a time.