Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, she identified the 40 recurring issues that consistently sabotage performance—and (literally) wrote the book that shows teams exactly how to solve them.

Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.

Rosanna Campbell is a B2B content marketer and LinkedIn ghostwriter based in Madrid. She's spent nearly a decade helping SaaS brands and their executives create thought leadership that sounds distinctively human — working with companies like Lattice, Supermetrics, and monday.com along the way. She's also built a LinkedIn audience of 16,000 people, and taught dozens of employees and solos how to create their own LinkedIn content.