Lee Densmer

Cohort 1

Simplifying B2B Content Strategy with the 3x5 Framework

Content strategist and author of Content, Simplified.

You'll learn how too much of everything (channels, buyers, content types, topics, goals kills program effectiveness

Understand how complexity kills content programs

My 3x5 content strategy framework boils content programs down to the essence, making them sustainable and achievable.

Understand the simplified 3x5 content strategy framework

We'll go through how to actually build your strategy in this short class.  I'll explain the 15 choices you need to make

Build YOUR 3x5 content strategy

Using Content to Fuel Winning Paid Media in 2026

Content strategist and author, Content, Simplified

Devin Littlefield

Paid Media Expert and CEO of MarketVantage

You'll leave knowing what content mistakes lie behind paid campaigns

You'll learn why many paid campaigns fail before launch

You'll understand how to drive targeting, writing, placing, timing and alignment for successful paid campaigns.

We'll share the 5 elements of high-performing paid program

The rumors that paid media doesn't work are untrue. You'll see the success elements in action.

You'll see examples of great content in paid campaigns

Creating and Running an Effective B2B Newsletter

Content Strategist, Author and Trainer

Newsletters are your best way to connect directly with your buyers. You'll understand how and why after this lesson.

Understand the top 6 benefits of newsletters

Many newsletter are throwaway marketing. I've noticed patterns in unsuccessful newsletters - things for you to avoid.

Learn the top 4 things brands do wrong in their newsletters

There are 12 things you must do to launch and sustain a newsletter that connects with your readership & drives growth.

Learn 12 things that drive revenue-generating newsletters

Win on LinkedIn: Training Your Employees to Engage & Post

Content strategist and owner of Globia Content Marketing

Rosanna Campbell

LinkedIn Strategist and Content Marketer

LinkedIn is still the place to brands to grow their audience, but many are doing it wrong.

Understand why LinkedIn matters more than ever for B2Bs

Most brands just post on the corporate handle.  We'll discuss the reasons why this will never meet your growth goals.

Learn why most B2B LinkedIn strategies fail

Lee and Rosie have uncovered 13 factors in successful programs and will discuss them in this session.

Learn the 13 factors for success on LinkedIn

Working Effectively With SMEs to Create High-Value Content

Content Strategist and Author

Stephane Trovato

Content Strategy, Copywriter and SaaS Growth Marketer

Generic content that can be produced by research alone and / or AI will never break through. SMEs make the difference.

You'll learn why subject matter role is crucial in 2026

There are 6 things content teams do over and over again that fail to maximize the value a SME can bring to content.

Top 6 mistakes brands make when working with SMEs

Lee and Stephanie will share the 13 top tips they have for building a fruitful content collaboration with your SMEs.

The 13 top tips for working with SMEs to create content

Creating an Effective B2B Thought Leadership Program

Expert Content Marketing Strategist and Owner of Globia Content

Defne Gencler

Expert Content Marketing Strategist and Owner of Laurel Leaf

You'll learn to spot fake thought leadership content and understand what true thought leadership content looks like.

Learn what thought leadership is and isn't

Defne and Lee have seen 6 mistakes over and over and you'll learn what they are how they happen (and how to avoid them)!

See the mistakes B2Bs make and how to avoid them

There are 5 things that make a strong thought leader and you'll come away knowing what it takes.

Understand what kind of person is a thought leader

You'll come away understanding the 13  key components of a successful thought leadership program.

Learn directly from Lee Densmer