Sarah Farrar is a sales leader, advisor, and creator of the FAST Framework. She has more than 20 years of experience helping organizations build scalable revenue systems. Throughout her career, Sarah has consistently built high-performing sales teams, leading multi-million-dollar pipelines.

Today, Sarah works with founders and small sales teams to operationalize sales processes, improve customer outcomes, and adopt AI strategically—without adding unnecessary complexity. Her approach combines practical sales execution, operational rigor, and human-centered selling to help teams grow faster, improve predictability, and create sustainable revenue growth.

Sarah believes the future belongs to organizations that pair strong sales fundamentals with thoughtful AI adoption. She is passionate about helping leaders navigate the intersection of people, process, and technology to build modern sales organizations that are both effective and deeply customer-focused.