Ship it sooner: How product teams get more done in less time

Hosted by Catt Small

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854 students

What you'll learn

Why and when process can help your team

The upsides of processes and tools, and when to focus on them with your team.

How to make less plans for plans

Build the muscle to unstuck your team and get more done rather than getting caught up in the process.

Join with your team and learn together

Focus on what matters with your direct collaborators.

Why this topic matters

Tools help product teams create and launch great experiences, but they can also get in the way of creativity. Designers and developers often spend more time thinking about process, software, and tools than making. In this lightning lesson, you will learn to create just the right amount of process so you can focus on what matters: getting things done. Bring your team to maximize impact!

You'll learn from

Catt Small

Staff product designer with 14+ YOE at Etsy, Asana, SoundCloud, & more.

Catt is a Staff Product Designer, game maker, and developer. With a design career spanning over fourteen years, Catt has done design work for companies of all sizes including Asana, Etsy, SoundCloud, and Nasdaq. She started coding around the age of 10 and designing at the age of 15. She graduated from SVA with a BFA in Graphic Design in 2011 and later received an MS in Integrated Digital Media from the NYU Tandon School of Engineering in 2016. She was a member of Rosenfeld Media’s editorial board from 2018–2019.


As an individual contributor leader, Catt has driven the design and launch of many major product experiences that have impacted millions of people. The experiences she designed have drastically increased UX quality and revenue, unlocked an IPO, won awards, and led to successful patents. She enjoys helping people become their best selves and has proactively mentored many talented designers throughout her career — in addition to over 80 amazing individuals through Merit.


Catt’s work has been covered by many publications including Net Magazine, VentureBeat, BuzzFeed, and Black Enterprise. She has spoken at schools and events across the world including Yale, Columbia University, AIGA Design Conference, Beyond Tellerrand in Germany, UX Week, Microsoft’s Codess Seattle, Google’s WomenTechmakers NYC, and TEDxFoggyBottom. You can view her work at cattsmall.com.

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