Lightning Lessons

Aligning AI Language to What Users Want

Hosted by Lev Gorelov

Fri, Nov 7, 2025

5:00 PM UTC (30 minutes)

Virtual (Zoom)

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Scale Business Intelligence with AI
Lev Gorelov and Jeremy Kirshbaum
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What you'll learn

Collaboratively perform editorial assessments of AI outputs

Establish team workflows for reviewing AI outputs at scale and drawing conclusions about language quality trends

Match your AI's voice to what user's expect

Adjust formality and specificity based on whether users want information, advice, or an adventure through your content

Monitor smarter, not harder

Learn how topic modeling can help you surface behavior that put brand image at risk or misalign with user interests

Why this topic matters

Like it or not, generative tools act as brand ambassadors, not just information systems. Regardless if its an internal or external tool, success and trust depend on aligning model's conversation style to the user's wishes. This session equips you to engage in pattern-based assessment of LLM outputs, establish protective guardrails, and optimize conversational tone to drive engagement.

You'll learn from

Lev Gorelov

Co-founder of Handshake

Lev is the co-founder of Handshake, a generative AI software studio that builds bespoke generative AI platforms for Fortune 500 companies and strategic consultancies. 

His consulting background developing intelligence assessments for C-suite teams provided direct exposure to executive decision-making processes — insight that now drives his approach to building AI systems that amplify rather simply automate strategic judgment.

His methodology centers on extracting tacit organizational knowledge — the unwritten processes that drive competitive advantage — and augmenting internal operations in a way that scales expertise without diluting quality. His proprietary assessment framework helps leadership teams map their knowledge assets and identify where AI can multiply their strategic output while reinforcing their market differentiation.

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