Handshake

Cohort 10

Note: this cohort will run on Wednesdays and Fridays

Cohort 11

Cohort 9

Cohort 12

Cohort 8

Cohort 1

Cohort 2

Cohort 4

AI strategy and design through hands-on prototyping and cutting-edge research (no coding required).

Generative AI Masterclass -- Cohort 5

Generative AI Masterclass -- Cohort 6

Generative AI Masterclass - Cohort 7

Cohort 13

Cohort 14

Cohort 15

Cohort 16

Cohort 18

Cohort 17

Cohort 19

Over 150 different AI tools on a single map, including spheres like BizDev, Image, Video and Audio. Also includes a myriad of zany AI applications like AI legal advisors, travel planners, tutors and so on.

AI Landscape Map

Check out our step-by-step screenshot instructions for developing emerging technology products. These include personal AI apps, a beta version of your personal cryptocurrency that you can send to others, and a VR experience which you can host as an event or meeting space. The worksheet is complete with YouTube shorts on AI mechanics, brainstorming worksheets, and much more!

How to create AI apps, cryptocurrency and VR experiences

Automate and amplify institutional knowledge through AI agents that embody your cultural DNA

Principal Director, Handshake

Lev Gorelov, MS

Co-founder and Principal Director of Handshake, a generative AI software studio

CEO, Handshake

Jeremy Kirshbaum

Founder of generative AI consultancy Handshake

Scale Business Intelligence with AI

Principal, Happy Human Productions

Research Director

Innovation Director

R&D&I director Food & beverage industry

Waking Dream Designer

creative leader

Senior manager , Med-tech Data solutions and reliability

Designer Advisor

Senior Communications Manager

The Problem: Your AI applications produce generic, surface-level outputs. You're solving complex, context-specific problems, but results don't reflect your organization's hard-won expertise.The Solution: We teach evergreen frameworks for building AI systems that learn from your unique data and workflows, with instructors available on-demand as your strategy and implementation consultants.What makes your organization valuable isn't raw information — it's the proprietary logic that mints insight from the data. We teach you to encode this logic into AI systems and scale your expertise authentically. You'll learn to orchestrate product development across domain experts, developers, and UX designers, transferring best practices into a product only your organization could build.We've spent half a decade embedding expertise into AI with knowledge-driven organizations like Visit California, Give.org, and Institute for the Future. We operated as strategic consultants, not just developers. For the price of a course, you're hiring us in the same capacity - consulting, scoping, iterating - to ensure you walk away with a prototype that solves real problems and a clear roadmap to production.

Transform Your Organization's Expertise Into AI-Powered Competitive Advantage

Encode Your Organization's Expertise Into AI Systems

Put Theory Into Practice With Support From Experienced Strategists and Builders

How To Build a Working Prototype You Can Actually Deploy

Lead Cross-Functional Teams

Cut Through the Hype and Identify Real Opportunities

Executive Leaders who need a framework to convert their company's domain expertise and workflows into a scalable, competitive AI asset

Project/Product Managers who need a framework to bridge domain knowledge with technical teams to scale expertise with AI

Consultants who want to guide clients in building differentiated, insight-driven and context-aware AI solutions

Live Build: Watch Me Wire Your Data into an AI Agent

Lev Gorelov

Example: VP at Top Company (ex-Role at Previous Company)

See how AI learns to search your documents and reference them intelligently — built live, explained as I go

Watch me teach AI to speak to your data, from ground up

Document choices, how you slice them, prompt wording - see how they shape the response, and what to tweak when its off

Learn which design choices shape how AI utilizes your data

Volunteer a document and watch me connect it live, or just ask why I made a choice and I'll explain

Bring your data, bring your questions

AI Dev Is Just Project Management in a Trench Coat

There is no AI learning curve if you start from segmenting your workflow. Then the AI part naturally falls into place.

Treat expertise like a supply chain

The homework that determines AI success costs nothing but time. Start preparing your data for the AI revolution.

Clean data beats clever code every time

Make agent scope transparent to experts and developers from day one. Clarity now = smooth build later.

Write PRDs that eliminate the guesswork

Watch Me Build a Multi-Agent Workflow from Scratch

Watch a sophisticated agent system materialize and let the strategy click into place through osmosis

Demystify agent by watching and zero mental strain

Open floor throughout — ask me questions mid-click to understand the reasoning behind each choice

Get your specific "wait, why?" answered

See exactly how AI supervisors delegate, routers split paths, and specialists execute discrete tasks

See agentic architecture come together before your eyes

Escaping the Model Wars: Building Future-Proof Agentic Teams

Build systems where switching from GPT to Claude is a five-minute fix, not a five-week rebuild

Escape vendor lock-in through modular agent design

Build agentic teams that run on your proprietary approaches, scaling them in a way that is distinctly yours.

Make your methodology the engine

Don't let the next hot model reinvent your workflow. Assign focused roles, keep creativity where it delivers value.

Stop agents from freelancing

Aligning AI Language to What Users Want

Co-founder of Handshake

Establish team workflows for reviewing AI outputs at scale and drawing conclusions about language quality trends

Collaboratively perform editorial assessments of AI outputs

Adjust formality and specificity based on whether users want information, advice, or an adventure through your content

Match your AI's voice to what user's expect

Learn how topic modeling can help you surface behavior that put brand image at risk or misalign with user interests

Monitor smarter, not harder

Making AI Work With What You Already Have

Apply decision frameworks to prevent reinventing the wheel where AI is only a liability, apply AI only where it counts

Recognize when your existing tools outperform AI

Turn your agents into multiarmed experts with access to the software and data the particular task demands

Organize AI like you organize your best teams

Discover how MCPs translate your specialists' proven workflows into dependable AI handling of tools and data

Learn directly from Handshake