Developing high-impact sales teams & driving client success.

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

As the creator of the B2B Sales Maturity Framework, Ren's mission is to empower sales professionals. She achieves this by integrating strategy, processes, and behaviours to drive client action, optimise sales cycles, and achieve revenue growth.

An engineer by education and holds an MBA in Business and leadership and sales coaching certifications. Ren is building and co-founding Fraxional, a start-up that helps organisations with the fractional squad-as-a-service model.