Identify high-potential enterprise accounts

Hosted by Ren Saguil

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What you'll learn

Identify high-potential enterprise accounts

Define the characteristics, triggers and compelling events that make up your target enterprise accounts.

Research and Analysis:

Implement techniques for gathering sales IQ on potential accounts through use of AI, annual reports and more.

Evaluating Fit and Potential:

Prioritise accounts based on your ICP and the client's opportunity profile.

Stakeholder Mapping:

Identify key decision-makers and influencers within enterprise organisations.

Why this topic matters

Identifying high-potential enterprise accounts is crucial for sales efficiency and revenue growth. Focusing on high-potential target accounts allows sales teams to concentrate efforts where success is most likely, increasing conversion rates and shortening sales cycles. Participants will have actionable insights and practical tools to boost their confidence in identifying high-potential accounts.

You'll learn from

Ren Saguil

Co-Founder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent

Developing high-impact sales teams & driving client success.

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

As the creator of the B2B Sales Maturity Framework, Ren's mission is to empower sales professionals. She achieves this by integrating strategy, processes, and behaviours to drive client action, optimise sales cycles, and achieve revenue growth.

An engineer by education and holds an MBA in Business and leadership and sales coaching certifications. Ren is building and co-founding Fraxional, a start-up that helps organisations with the fractional squad-as-a-service model.

Previously at

Vodafone
RUCKUS Networks
Nokia
Casa Systems

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