Free Lesson

AI for Marketing: Make Your Content Citation-Worthy

Hosted by Lisa Peyton

Thu, Jun 18, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

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55 students

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AI for Strategic Content Marketing
Lisa Peyton
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What you'll learn

How to Test Whether AI Agents Currently Cite Your Content

The exact prompts for Claude, ChatGPT, Perplexity, and Gemini to test where your brand appears in AI answers.

The Five Characteristics That Make Content Citation-Worthy

The five characteristics AI agents look for, packaged as a scoring rubric you can apply to any piece in five minutes.

How To Write Your Next Piece Citation-Ready

A pre-publish checklist that turns audit findings into a citation-ready next piece, without flattening your voice.

Why this topic matters

AI agents are now mediating how your buyers, clients, and the people you report to discover your category. The consultants and brands whose content gets cited in those AI-mediated conversations are building authority that compounds. The ones who don't get cited are becoming invisible without realizing it. This session gives you a practitioner-tested method for auditing where you actually stand.

You'll learn from

Lisa Peyton

AI for Strategic Communications Professor | Forbes Contributor | Former Intel

I started my career at Intel, and I've spent the years since working at the intersection of marketing, communications, and emerging technology. Today I teach AI for Strategic Marketing and Communications as full-time faculty at the University of Oregon's School of Journalism and Communication.

I also run LP Consulting, serving as Fractional Chief AI Officer for B2B tech and SaaS clients working through real AI integration.

I write for Forbes and MarTech.org, sit on the Forbes Communications Council, and host monthly public AI meetups where marketing and comms pros ask the questions they can't ask in front of their own teams. I test models, publish the results, and bring what I learn straight into my consulting practice and my classroom.

Professor. Practitioner. Pioneer.

Previously at

Intel
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