Kriitmaa Coaching & Consulting

Define Your Social Impact Consulting Niche in 20 Minutes

Kelsi Kriitmaa

Social Impact Strategist, Consultant, Coach, Speaker, and Former COO

Identify the concrete skills and  areas where you bring credibility in social impact.

Map your skills and sector expertise

Use a social impact curated Ikigai framework to clarify the work that genuinely motivates you.

Surface your motivation and energizers

Combine your strengths and motivations into a focused niche statement you can put into practice.

Build a clear, testable niche statement

Transform your career story into a powerful professional brand in just 4-weeks. Gain the tools, strategies and confidence to stand out.

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This is a small group setting so that we can focus together as a team throughout the program.

Design Your Next Chapter - Cohort 1

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 2

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity. You’ll leave with a professional brand system, job-seeker toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your career narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions or land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC, and Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

In 2.5 Hours, you'll command executive presence that gets you noticed, respected, and promoted.

Turn meetings into momentum

American Express

Walmart

The Kraft Heinz Company

Google

Capital One

Jacqueline Twillie

Best-selling author, trained 10,000+ leaders to win buy-in w/ proven strategies

Cohort 2

Cohort 3

Get a decision-maker-ready playbook and real-time feedback so your next proposal lands with confidence.In this 2.5-hour live lab, you’ll run your real situation through the L.A.T.T.E. Framework to build your Influence Playbook a concise, data-driven plan that connects your idea to what decision-makers value most. You’ll map who holds the keys to approval, identify priorities across revenue, efficiency, cost, people, and alignment, and craft a ready-to-send proposal email you can use immediately after the session. This is not theory. It’s a hands-on, guided working session where you write, test, and refine your message in real time. You’ll practice power phrases, pressure-check your framing, and leave with a complete playbook and a clear communication strategy for your next conversation with leadership. What you get in 2.5 hoursA fully built Influence Playbook that ties your proposal to measurable business metrics. A clear Decision-Maker Map showing where to focus and how to navigate approval. A short, customizable script and ready-to-send proposal email for real-world use.Live coaching, peer feedback, and templates you can reuse across future projects.

Build your Playbook Blueprint and Receive Personal feedback in Real Time

Increase Influence and Strategic Presence 

Translate Value into Metrics

Want a quick hack instead of a repeatable negotiation framework.

Who This Is Not For:

Are looking for theory with no practice, you won’t just “listen,” you’ll apply LATTE to your real work.

Are comfortable waiting to be recognized

Don’t have a stake in high-impact conversations at work. If your role doesn’t involve influencing decisions, you won’t get the ROI.

Prefer surface-level tips from TikTok or random blogs

Mid-career individual contributors and managers with 8–19 years of experience

Mid-level ManagersLearn to customize the influence map to win buy-in, secure resources, and move your career forward.

People preparing for budget approvals, promotions, or project pitches who need to speak with more clarity and authority.

Get clear on who you are, what you’re great at, and how to show up online with confidence to guide your career with clarity and intent.

Grace McCarrick

100k+ on TikTok, Soft Skills Speaker & Consultant

Maven

Cameo

Pinterest

Mercury Bank

Compass Real Estate

Mallory Contois

20k+ on Linkedin, Startup Leader, Founder

Joseph Olender, Personal Branding Expert

Brand Strategist, Personal Brand Consultant and Advisor

January

Defining your personal brand - what people know and remember you for - is one of the highest impact things you can do for your career.We would know - building and crafting our own personal brands has completely altered the course of our careers and lives. It’s not about building an audience or chasing reach - it’s about getting to know yourself and learning to express your strengths, experiences, values and belief systems with clarity. When you do, career decisions get easier, opportunities become clearer, and people think of you in the right moments.Together in this 10-day group cohort, we'll define your niche using the playbooks that have worked for us, sharpen your voice through practice and 1:1 feedback, and help you begin to show up online with confidence.By the end, you’ll walk away with a strong personal positioning statement, an optimized online profile, a content strategy you’ll actually follow, and a repeatable routine for growing your network and visibility.This course is for anyone ready to build credibility, community, and long-term career stability in a rapidly shifting professional world.

Define your POV, sharpen your voice, and start confidently showing up online.

Define your unique positioning in your space

Craft a stronger, clearer digital presence

Clarify your content pillars and tone of voice

Design a sustainable content routine that works for you

Begin to expand your network and community

Accelerate your career growth through visibility

ICs and Managers You have the expertise to turn into a personal brand, but need help navigating how to do it within your current role.

Generalists You can flex into multiple functions and struggle to define a clear story that connects them into a single, impactful narrative.

Consultants and Fractionals You need a stronger brand to attract the right clients, and you're looking to craft something that stands out.

Build a career moat beyond your 9-to-5. Identify what drives you and create a personal brand framework that feels authentic to you.

Adjunct at Columbia University, Amazon

Amazon

Hustle Fund 🦛

Columbia University

The Metropolitan Museum of Art

Forbes

Aaisha Bhuiyan

Adjunct at Columbia University, Director of Emerging Founder School, Ex-Amazon

Cohort One

Feeling stuck mid-career? You have years of experience, but:<ul><li>Your strengths feel scattered across too many interests</li><li>You're not sure what actually differentiates you</li><li>Your network exists but you don't know how to activate it</li><li>You want to diversify your income streams</li><li>You have been toying with an idea but don't know how to start</li></ul>This workshop gives you frameworks to step back, assess what makes you competitive, and map your next 90 days with intent.

Build a 90-day Career Map that turns strengths into your competitive advantage.

Map the specific combination of skills, values, and network that sets you apart 

Evaluate your motivators using the Goal Orientation Framework and CMM tools

Build a 90-day Career Moat Map to give yourself a competitive edge

Craft an authentic personal brand statement

Learn strategies to diversify your portfolio

This personal branding workshop caters to those who have a baseline foundation in an industry

3+ years of professional experience

This course dives into frameworks that help us understand ourselves in order to understand the career decisions we make

Interest in intrapersonal dynamics

To get the most out of this workshop, participants should come prepared with a transition goal or a current challenge they want to overcome

Experiencing a block or transition

ICs/Managers<ul><li>Uplevel in your role.</li><li>Plan for your next promo.</li><li>Attain a new skill.</li></ul>

Portfolio Careers (Consultants, fractional operators &amp; solopreneurs)<ul><li>Diversify income streams.</li><li>Pursue a new role.</li></ul>

Anyone feeling stuck in a job<ul><li>Find work that aligns with your purpose.</li><li>Renew momentum in your current role.</li></ul>