William Arruda is a keynote speaker, bestselling author, and personal branding pioneer. Often described as the father of personal branding and widely regarded as its leading voice, he has been shaping the field longer than anyone else. Named the world’s #1 branding expert by Global Gurus, he has helped more than 2 million professionals across 60+ countries stand out and grow their brands. A Senior Contributor at Forbes, his work on personal branding and leadership has reached over 12 million readers. Today, William is at the forefront of helping professionals use AI to elevate their brands, amplify their voice, and stay relevant in a rapidly changing world. His work blends clarity, authenticity, and smart use of technology to help people become known, trusted, and chosen.