Lead Ethically in Crisis Communications

Hosted by Kathryn Kolaczek

In this video

What you'll learn

Balance transparency with constraints

Communicate honestly while respecting legal, safety, and operational realities.

Apply an ethics checklist fast

Use a simple decision tool to choose what to say, when, and why under pressure.

Avoid credibility-killing “spin”

Replace defensiveness with accountable language that protects long-term trust.

Why this topic matters

Learn how to make principled, people-first decisions under pressure—without sounding evasive or creating legal risk. Build trust through transparency, accountability, and clarity when it matters most.

You'll learn from

Kathryn Kolaczek

Crisis Communications Strategist

Kathryn Kolaczek is the CEO of Alchemy Communications, bringing deep experience in communications, media, and public relations. She helps organizations navigate high-stakes moments through crisis communications, risk management, and media training—pairing practical planning with calm, timely execution. Kathryn leads business development and strategy, guiding a diverse roster of clients through communications strategy, marketing plans, and reputation-building initiatives delivered with efficiency and high standards.


With a background spanning PR, digital marketing, and media, Kathryn is also a former founder and editor of a national publication for entrepreneurs and the author of a book for entrepreneurial women. Known as an engaging speaker, she regularly leads discussions on crisis communications and shares insights with business and communications communities across North America.