Crisis Communications 101: The First 24 Hours

Hosted by Kathryn Kolaczek

Tue, Mar 10, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Media Training 101
Kathryn Kolaczek
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What you'll learn

How to assess the situation quickly and calmly

What to say (and not say) early on

How to align leadership, legal, and communications

How to prevent escalation through clear messaging

Why this topic matters

The first 24 hours of a crisis often define public perception. This workshop focuses on immediate response strategy, decision-making, and communications alignment.

You'll learn from

Kathryn Kolaczek

Crisis Communications Strategist

Kathryn Kolaczek is the CEO of Alchemy Communications, bringing deep experience in communications, media, and public relations. She helps organizations navigate high-stakes moments through crisis communications, risk management, and media training—pairing practical planning with calm, timely execution. Kathryn leads business development and strategy, guiding a diverse roster of clients through communications strategy, marketing plans, and reputation-building initiatives delivered with efficiency and high standards.


With a background spanning PR, digital marketing, and media, Kathryn is also a former founder and editor of a national publication for entrepreneurs and the author of a book for entrepreneurial women. Known as an engaging speaker, she regularly leads discussions on crisis communications and shares insights with business and communications communities across North America.

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