Will Leatherman

The A-to-Z YouTube Workflow: From Idea to 11K Views

Founder, Catalyst GTM Agency

Louise de Sadeleer

Growth Marketing, Tella

Use keyword volume + trend-jacking to pick topics that hit, before you waste time filming the wrong one.

Find YouTube topics with real search demand — fast

Record, build motion graphics, and replace screen shares with synced B-roll — no editor, no code, no video background.

Produce polished videos with Tella + Remotion solo

Sync motion graphics to exact timestamps and automate transcript-heavy edits with a repeatable Claude workflow.

Use Claude to cut post-production from hours to minutes

Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.

Trains teams at YouTube, Canva, Maze +

YouTube

Canva

Figma

Ramp

Caitlin Sullivan

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

Cohort 1

Cohort 2

In 2 weeks, you'll go from Claude running superficial scans of your discovery data to rock-solid decisions from continuous workflows. No missed hidden gems. No hallucinations you didn't catch. Just insights you can actually bet your career on. From workflows that let you gather customer signal on repeat. Free Claude Code tutorials teach you how to use the tool to go faster. But faster can also = superficial. This course teaches you to build insight systems that are fast, validated, and run with minimal effort. -- You'll build systems that: - Have trustworthy verification built-in - Apply your own style and process that you know works - Minimize unnecessary context window/token use - Deliver customer signals in half the time

10x faster insights—that are actually right.

Build systems for insights that are FAST *and* RIGHT

Connect + update everything, export nothing

Know what works -- and prove it

Ship with confidence

You have a computer you're allowed to install Claude Code on, give file access to, and you'll use it in the Terminal. 

You're allowed to use Claude Code on your computer

Claude Pro or Max subscription (from $20/month), or Anthropic developer console account with credits (pay as you go).

You have Claude Pro or Max

You'll get most out of this if you can practice with your own data - and even connect sources like Google Drive, Notion via MCPs

Recommended: Your own data

You're a PM who's watched free Claude Code tutorials--but know you can't trust their superficial synthesis. You need systems for big bets.

You're a Researcher or Designer who want to 10x your analysis speed without sacrificing reliability.

You're making product decisions from qualitative or quantitative customer data<ul><li></li></ul>

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Build a competitive intelligence system and voice-of-customer content workflow

AI Workflow Strategist 

Stanford University

Section

Autodesk

L'Oréal

Tahnee Perry

AI Strategy & Go-to-Market Consultant  | Instructor at Stanford & Section

There's a gap between running prompts and having workflows your team can execute consistently without you rebuilding them from scratch every time.This workshop closes that gap.In two hours you will build two workflows live in Claude and Cowork, producing:<ul><li>A competitive intelligence system that produces a leadership-ready briefing</li><li>An automation that turns a single call transcript into a case study, FAQ and social post</li></ul>Every step is demonstrated, then replicated.You leave with working systems, the prompt templates to run them and a setup guide your team can follow independently.I've built both of these with marketing teams at L'Oreal, HP and Autodesk.➡️ The competitive intelligence system replaced four hours of weekly analyst time. ➡️ The transcript workflow cut post-call content production from two days to under thirty minutes.--"Thank you for your absolutely fantastic course! It was SO good, Tahnee. Your examples for each step were clear, thorough, and easy to replicate. Your presentation was not only educational and highly useful, but also engaging and enjoyable. Honestly, the two hours flew by!"-Michael Hughes

You need access to Claude's paid features and Claude desktop.

Active Claude Pro Subscription

You need access to a call transcript platform such as Gong or Sybill or call transcript files you can import.

Call Transcripts 

Marketing directors, VPs and senior marketing leads.

You manage a team, own content and campaign output and report to leadership.

AI lets you build fast  >>> The real risk is building the wrong thing.

15+ years Product&Marketing, 100+ MVPs 

Miro

LEGO®

Microsoft

Elena Avramenko

15+ yrs in Product & Marketing, award-winning founder, 100+ new product launches

Vibe-coding tools like Lovable and Claude let you go immediately from idea to prototype. What used to take weeks now takes hours. That sounds like an advantage — but it's created a new problem: vibewasting - building fast without clarity or a plan.Building the wrong thing faster just gets you to the wrong place sooner😉.Most vibe-coders skip the one step that determines whether any of it is worth it: validation. They start building the moment they have an idea — before they've talked to a single customer, before they know if the pain is real, before they know if anyone would pay.This workshop fixes that. In 2 hours you'll build a clear plan for the next 14 days — giving you much more confidence in your idea and helping you justify further investment of time and money. We'll start by writing a sharp bet on your idea, define exactly who your first customer is, and design interview questions that surface real pain. You'll also create a Lovable prompt that specs the tiniest version worth building - something you can vibe-code in an hour and put in front of real people to validate. You leave with a 14-day validation plan, ready to test before you invest weeks building the wrong thing.

A first-time founder or side-project builder with a business idea who wants to test it before spending weeks vibe-coding the wrong thing.

A vibe-coder who has already built something that didn't get traction and wants a structured approach before starting their next idea.

A professional or domain expert who spotted a problem in their industry and wants to validate it as a business before learning to build.