Build Your Business Development Workflow on Claude

Hosted by Ren Saguil and Benny Pan

Thu, May 28, 2026

9:00 PM UTC (45 minutes)

Virtual (Zoom)

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Elite Sales 'Win High-Value Enterprise Deals'
Ren Saguil
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What you'll learn

Build an Account Brief from Scratch

Construct a full account brief on Claude. Map strategic priorities, identify key stakeholders, and craft a point of view

Design a Discovery Call That Earns the Next Meeting

Analyze buyer context to generate the right questions, anticipate objections, and structure discovery around their goals

Apply the Problem-Finding Framework

Evaluate what decision-makers actually care about, then formulate outreach that connects to their priorities.

Why this topic matters

Executives don't respond to your outreach because you have a great product. They respond when you show you understand their priorities, their pressures, their challenges. Most sellers lead with solutions. The ones who win lead with insight. Use AI as a research engine to find problems worth solving, then walk into conversations with the context and credibility that earns real engagement.

You'll learn from

Ren Saguil

Revenue Leader | 30+ Years Enterprise Sales | Built €130M+ Sales Across Tech Giants

Ren is a 30-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently and runs corporate sales trainings for elite sales teams.

Benny Pan

Turning AI Confusion into Clarity | AI Consulting and Governance |

Benny Pan is the Founder of InspiraEd, an AI consultancy that builds Claude skills, plugins, and agent workflows for B2B teams. His delivery stack — automated prospect research, ICP-scoring agents, and tailored client-validation POCs. Benny has experience in custom-built Claude Skills, Claude automation, building full-stack app in Claude Code and scheduling business research. Benny has delivered training to educators across 18 countries through the Asia-Europe Foundation. 

Previously at

Vodafone
RUCKUS Networks
Nokia
See all products from Ren

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