Free Lesson
5 mistakes marketers make setting up Claude Code
Part of Build your AI marketing system in Claude Code, live
45 min
Oct 21, 2026 8:00 AM
What you'll learn
Why move from chat to Claude Code
See why Claude Code beats Claude chat, then use Plan Mode and comment on the lan before Claude builds
Context window, model and effort
Read the context window, pick the right model and effort for the job, and stop paying for wasted tokens
A CLAUDE.md from day one
Start every project with a CLAUDE.md so Claude knows your company before the first prompt
Yours to keep: the in-house marketing repo
A ready Claude Code workspace with CLAUDE.md, context folders and 12 skills, so you start right
Why this topic matters
Most marketers use Claude Code like a chat window, so the output drifts and the bill climbs. I've trained 265+ GTM operators and see the same five mistakes in every cohort. Live on Granola, I'll fix each one: • chat vs Claude Code • one task per chat • plan mode, with comments on the plan • context window, model and effort • a CLAUDE.md from day one. Free for registrants: my in-house marketing repo. No code.
