Free Lesson
5 mistakes marketers make setting up Claude Code
Part of Build your AI marketing system in Claude Code, live
45 min
Oct 21, 2026 8:00 AM
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What you'll learn
Why move from chat to Claude Code
See why Claude Code beats Claude chat, then use Plan Mode and comment on the lan before Claude builds
Context window, model and effort
Read the context window, pick the right model and effort for the job, and stop paying for wasted tokens
A CLAUDE.md from day one
Start every project with a CLAUDE.md so Claude knows your company before the first prompt
Why this topic matters
Most marketers stay in Claude chat, or use Claude Code like a chat window. Every task in one thread, no CLAUDE.md, default model and effort, and a context window that fills up halfway through. The output drifts and the bill climbs. I've trained 265+ GTM operators and see these five in every cohort. In this session I'll show each one and fix it live on Granola. You'll get my CLAUDE.md starter and setup checklist after the session. No code.
