Vibe Coding for Marketing: Build your own Survey Tool

Hosted by Paul Leibssle and Anna Arteeva

Mon, Feb 23, 2026

4:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

55 students

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Vibe-Coding: Unlock Smarter Marketing with AI
Anna Arteeva and Paul Leibssle
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What you'll learn

Why building your own tools is often the better choice

Learn how custom tools can integrate into your workflow, cost less, avoid approvals and give you more control.

The vibe coding workflow in practice

From idea to working tool using AI as a building partner while staying in control of structure and logic.

How to use AI to extract real target group insights

Build a system that analyzes real survey responses at scale instead of reviewing them manually.

Why this topic matters

External SaaS tools are often too generic, too expensive, and hard to get approved internally. Vibe coding shifts control back to marketers. Instead of adapting to rigid tools, you can build exactly what you need, test ideas fast, and improve workflows without waiting on budgets or developers. This empowers marketers to move faster, have more control and create real leverage in their work.

You'll learn from

Paul Leibssle

Marketing Leader and Builder, Ex Rosetta Stone

Paul is a growth-focused business leader and full-stack marketer with 15+ years of experience and a strong technical foundation. Based in Munich, he works at the intersection of marketing, product, and strategy, helping teams turn ideas into practical tools and systems. His background spans start-ups, SMEs, and global organizations, with hands-on roles in growth, digital marketing, and product-led initiatives focused on measurable outcomes. He spent three years working in the US and rebuilt the Rosetta Stone EMEA business from the ground up, tripling revenue and making it profitable.

Anna Arteeva

Product Design Leader and AI educator

Anna Arteeva is a product design leader, previously Head of Product Design at Payoneer. She helps organisations move from AI hype to shipped outcomes by teaching designers, PMs and engineers how to build working products with AI. Her work focuses on vibe-coding real interfaces with design systems, wiring up data and logic, and exploring multimodal interactions like voice, vision and agents. She has trained teams at companies such as Remote and Flatpay and speaks regularly at UX communities across Europe.

Worked with

Rosetta Stone
BMW
TU München
Payoneer
Emery English

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