Vibe Coding for Marketers: Build your own Influencer Tool

Hosted by Paul Leibssle and Anna Arteeva

137 students

In this video

What you'll learn

Why building your own tools is often the better choice

Learn how custom tools can integrate into your workflow, cost less, avoid approvals and give you more control.

How to use vibe-coding tools effectively as a marketer

See how vibe-coding turns ideas into usable tools through smart prompts and fast iteration.

Extract high-signal insights using the YouTube API

Learn how to turn YouTube comments into real influencer signals while understanding API basics and costs.

Reuse this approach across multiple marketing use cases

Learn how to apply the same method to lead generation, onboarding flows, and campaign optimization.

Why this topic matters

External SaaS tools are often too generic, too expensive, and hard to get approved internally. Vibe coding shifts control back to marketers. Instead of adapting to rigid tools, you can build exactly what you need, test ideas fast, and improve workflows without waiting on budgets or developers. This empowers marketers to move faster, have more control and create real leverage in their work.

You'll learn from

Paul Leibssle

Marketing Leader and Builder, Ex Rosetta Stone

Paul is a growth-focused business leader and full-stack marketer with 15+ years of experience and a strong technical foundation. Based in Munich, he works at the intersection of marketing, product, and strategy, helping teams turn ideas into practical tools and systems. His background spans start-ups, SMEs, and global organizations, with hands-on roles in growth, digital marketing, and product-led initiatives focused on measurable outcomes. He spent three years working in the US and rebuilt the Rosetta Stone EMEA business from the ground up, tripling revenue and making it profitable.

Anna Arteeva

Product Design Leader and AI educator

Anna Arteeva is a product design leader, previously Head of Product Design at Payoneer. She helps organisations move from AI hype to shipped outcomes by teaching designers, PMs and engineers how to build working products with AI. Her work focuses on vibe-coding real interfaces with design systems, wiring up data and logic, and exploring multimodal interactions like voice, vision and agents. She has trained teams at companies such as Remote and Flatpay and speaks regularly at UX communities across Europe.

Go deeper with a course

Vibe-Coding for Marketing
Anna Arteeva and Paul Leibssle
View syllabus