Vibe Coding for Marketers: Build your own Influencer Tool
Hosted by Paul Leibssle and Anna Arteeva
In this video
What you'll learn
Why building your own tools is often the better choice
How to use vibe-coding tools effectively as a marketer
Extract high-signal insights using the YouTube API
Reuse this approach across multiple marketing use cases
Why this topic matters
You'll learn from
Paul Leibssle
Marketing Leader and Builder, Ex Rosetta Stone
Paul is a growth-focused business leader and full-stack marketer with 15+ years of experience and a strong technical foundation. Based in Munich, he works at the intersection of marketing, product, and strategy, helping teams turn ideas into practical tools and systems. His background spans start-ups, SMEs, and global organizations, with hands-on roles in growth, digital marketing, and product-led initiatives focused on measurable outcomes. He spent three years working in the US and rebuilt the Rosetta Stone EMEA business from the ground up, tripling revenue and making it profitable.
Anna Arteeva
Product Design Leader and AI educator
Anna Arteeva is a product design leader, previously Head of Product Design at Payoneer. She helps organisations move from AI hype to shipped outcomes by teaching designers, PMs and engineers how to build working products with AI. Her work focuses on vibe-coding real interfaces with design systems, wiring up data and logic, and exploring multimodal interactions like voice, vision and agents. She has trained teams at companies such as Remote and Flatpay and speaks regularly at UX communities across Europe.
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