Free Lesson
Sales for PMs: What Selling My Own Product Taught Me
45 min
Oct 28, 2026 1:00 PM
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What you'll learn
Sell by learning before you pitch
Use consultative conversations to understand problems, build with customers, and prove value before asking them to buy.
Get comfortable figuring out what to charge
Use current spend, willingness to pay, and customer reactions to test pricing instead of guessing what feels reasonable.
Treat the sale as the start, not the finish
Move from interest to a real next step, then keep proving value so a hard-won customer actually stays.
Why this topic matters
I spent years as a PM alongside sales teams and thought I understood selling. Then I had to sell my own SaaS product to small businesses. Early sales felt less like pitching and more like learning: understand the workflow, build with the customer, prove value, then ask them to pay. I also learned that pricing is part of product judgment, and closing is only half the job. A customer that takes months to win can still churn quickly.
