The Number Your CFO Already Knows That Will Kill The Roadmap

Hosted by Elena Leonova

Tue, Jun 2, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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From PM to Strategic Product Leader: Make Decisions Leadership Trusts
Elena Leonova
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What you'll learn

Identify the financial number that breaks your roadmap

Map the numbers your CFO tracks against your top 3 initiatives. Find the one that will surface in the board.

Build a one-page executive team diagnostic for your roadmap

Walk out with a structured diagnostic that surfaces the financial vulnerabilities in your roadmap before the execs do

Translate roadmap lines into CFO language

Reframe your top 3 initiatives in terms of capital allocation, exit math, and risk - the only frame your CFO speaks.

Why this topic matters

Senior product leaders lose Exec team fights not because their strategy is wrong, but because their CFO already knows a number that contradicts it. The financial vulnerability in your roadmap is visible to finance long before it becomes a Exec team surprise. In this session, you'll build the diagnostic that surfaces it first - a 1-page tool you can run before every board and Exec team meeting

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at

Spryker Systems
eBay Inc.
PayPal
BigCommerce
See all products from Elena

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