The AI-Search Playbook Every B2B Marketing Team Needs
Hosted by Will Leatherman and Austin Heaton
Thu, Jul 2, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
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Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
Thu, Jul 2, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
What you'll learn
The 3 on-page levers that lift AI citations
Cite a source, add a statistic, and lead with the answer. A peer-reviewed study tied each to a 30-40% lift.
How to score your pages against the AI engines
A quick check you run on your top pages to see what ChatGPT and Perplexity can actually quote.
A repeatable playbook to get cited by AI
The same steps, in order, that you apply to any page so it earns citations again and again.
Why this topic matters
Your buyers ask ChatGPT and Perplexity for recommendations before they reach your site, and the companies in those answers win the first conversation. A peer-reviewed study showed what moves AI citations: cite a source, add a statistic, lead with the answer. This session gives you the whole playbook in priority order, so you know what to change first and how to check your own pages.
You'll learn from
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Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn
Austin Heaton
Head of Content / SEO / AEO at Rise
Why trust me?
- Led Rise's content and SEO program from 35K → 250K monthly visits (Mar 2024 – present)
- 7,000+ Rise keywords ranking in the top 3 on Google Search; controls every featured snippet for Rise's most important keywords
- Outranked all primary Rise competitors in AI search for high-intent purchase keywords across ChatGPT, Claude, Perplexity, and Gemini
- Previously SEO/AEO Specialist at CoinsPaid (2.5 years) — captured competitive citations in the payments niche