Free Lesson
The AI-Search Playbook Every B2B Marketing Team Needs
45 min
Jul 2, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
The 3 on-page levers that lift AI citations
Cite a source, add a statistic, and lead with the answer. A peer-reviewed study tied each to a 30-40% lift.
How to score your pages against the AI engines
A quick check you run on your top pages to see what ChatGPT and Perplexity can actually quote.
A repeatable playbook to get cited by AI
The same steps, in order, that you apply to any page so it earns citations again and again.
Why this topic matters
Your buyers ask ChatGPT and Perplexity for recommendations before they reach your site, and the companies in those answers win the first conversation. A peer-reviewed study showed what moves AI citations: cite a source, add a statistic, lead with the answer. This session gives you the whole playbook in priority order, so you know what to change first and how to check your own pages.
You'll learn from
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Will Leatherman
Founder, Catalyst GTM Agency
Austin Heaton
Head of Content / SEO / AEO at Rise