Thu, Jul 2, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
.png&w=1536&q=75)
Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
Thu, Jul 2, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
What you'll learn
Build the AEO dashboard your CEO will actually trust
The exact 3-metric dashboard Rise puts in front of leadership — formats, numbers, talking points.
Tell the AEO story the C-suite buys
How to translate citation share, brand mentions, and entity authority into language leadership funds.
Unlock AEO budget (and protect it from SEO cuts)
The talk track Austin uses at Rise to keep AEO funded when SEO budget is being squeezed.
Why this topic matters
Most marketing leaders can see ChatGPT and Claude reshaping how buyers shortlist. They can't get their CEO to care. At Rise, Austin Heaton built the 3-metric monthly dashboard that turned AEO into a board-level decision and unlocked budget. He opens the playbook for selling AEO upward.
You'll learn from
.png&w=1536&q=75)
Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn
Austin Heaton
Head of Content / SEO / AEO at Rise
Why trust me?
- Led Rise's content and SEO program from 35K → 250K monthly visits (Mar 2024 – present)
- 7,000+ Rise keywords ranking in the top 3 on Google Search; controls every featured snippet for Rise's most important keywords
- Outranked all primary Rise competitors in AI search for high-intent purchase keywords across ChatGPT, Claude, Perplexity, and Gemini
- Previously SEO/AEO Specialist at CoinsPaid (2.5 years) — captured competitive citations in the payments niche