Scaling your influencer program without adding headcount

Hosted by Sarah Adam

115 students

In this video

What you'll learn

Why your current approach is keeping you stuck

Understand the core reasons influencer programs hit a ceiling and why adding more people isn't the answer.

The shift from campaigns to "always on"

Learn the strategic framework that lets you generate a constant flow of content without the chaos of one-off deals.

3 game changers you can implement immediately

Walk away with concrete tactics - from long-term creator agreements to owning your workflow to move faster

Why this topic matters

Influencer marketing is one of the most powerful growth channels available today but it's also one of the hardest to scale without burning out or blowing your budget. If you're a team of 1 managing an influencer program, you know the grind: endless outreach, unpredictable pricing, slow approvals. This lesson gives you a smarter operating model so you can do more without additional headcount.

You'll learn from

Sarah Adam

Head of Influencer Marketing, Wix

Sarah Adam is Head of Influencer Marketing at Wix and a leading voice in creator-led growth strategy. With 15+ years in SaaS marketing, she built Wix's global influencer program from the ground up and now leads a team running hundreds of creators and thousands of content assets across YouTube, Instagram, TikTok, LinkedIn, and X.

A champion of creator freedom and outcomes over vanity metrics, Sarah shares transparently with 32K+ LinkedIn followers and has been featured in Forbes, Ad Age, and Fast Company. She is a guest speaker on 15+ marketing podcasts and serves on the Global Influencer Marketing Council.

Go deeper with a course

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver
Sarah Adam
View syllabus