Sarah Adam on Maven

Sarah Adam

Sarah Adam

996 Subscribers

Head of Growth Partnerships and Influencer Marketing @ Wix

Sarah Adam Growth Marketing Thought Leader

Sarah Adam is Head of Influencer Marketing at Wix and a leading voice in creator-led growth strategy. With 15+ years in SaaS marketing, she built Wix's global influencer program from the ground up and now leads a team running hundreds of creators and thousands of content assets across YouTube, Instagram, TikTok, LinkedIn, and X.

A champion of creator freedom and outcomes over vanity metrics, Sarah shares transparently with 32K+ LinkedIn followers and has been featured in Forbes, Ad Age, and Fast Company. She is a guest speaker on 15+ marketing podcasts and serves on the Global Influencer Marketing Council.

Courses

Multi-day, guided programs to get real results

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

·Oct 12 – Oct 22

B2B Influencer Marketing: How to Plan and Run Effective Campaigns

B2B influencer marketing from A to Z - strategies, best practices, workflows, templates and AI tools you can start implementing immediately:

Lightning Lessons

Free, interactive sessions to explore new topics

Lightning Lesson30 minutes

5 Claude Code Workflows Every Influencer Marketer Needs

Lightning Lesson30 minutes

Scaling your influencer program without adding headcount

Lightning Lesson45 minutes

The Complete Guide to Boosting Influencer Content

Lightning Lesson30 minutes

Influencer Marketing That Delivers

Services

consultancy$700

1:1 Strategy Session: Scale Growth via Influencers & Partnerships

A 60-minute, high-intensity strategy session

Book a consultation

Alumni reviews

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

The best insights of the sector

Elodie

Cohort 2

Influence and partnership manager · Weglot

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Really enjoyed this course! It gave me a lot of practical ideas that I can actually apply in my day-to-day work. I especially liked learning new ways to do influencer outreach, use AI to find creators, and automate some of the repetitive processes. Sarah was amazing throughout the course. She was super patient, explained everything really well, and made the sessions easy to follow. I'd definitely recommend it if you're looking to improve your influencer marketing skills! 💚

Mari

Cohort 2

Influencer Marketing Manager · Ankhway

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Sarah's course was incredibly informative and packed with practical takeaways. Beyond the framework itself, she shares real-world insights and resources from her own experience that you can apply immediately to your influencer marketing strategy. I'd definitely recommend this course to any team looking to make influencer marketing a core part of their marketing strategy.

Hamad

Cohort 2

Content Marketing Specialist · Median.co

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Great course, small group and very hands-on. I loved the practical side, real examples of day-to-day process, especially the uses of AI, and how she builds and shares her workflows. Well structured across the four lessons

Daniel

Cohort 2

Marketing Acquisition Manager · Newfold digital

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

A comprehensive breakdown of using Ai to create and complete a full creator program custom. A bare all insight into Sarahs pioneering workflow and vetting decisions which have produced verifiable results and reliable data. A great look into what it takes to run creator marketing end to end.

Serena

Cohort 1

Influencer Marketing Manager · Passionfroot