Sarah Adam

Head of Growth Partnerships and Influencer Marketing @ Wix

Cohort 1

recordings of cohort 1

B2B influencer marketing from A to Z - strategies, best practices, workflows, templates and AI tools you can start implementing immediately:

 Head of Influencer Marketing, Wix

Head of Influencer Marketing at Wix, scaling B2B creator-led growth

B2B Influencer Marketing: How to Plan and Run Effective Campaigns

Influencer Marketing Manager

Growth Partnerships Manager 

Head of Marketing

Influencer Marketing Specialist 

A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

Head of Influencer Marketing @ Wix

You may be expected to “do influencer marketing” at your company, but no one really shows you how. Maybe you’ve run a few one‑off campaigns without a clear strategy, process, or way to prove impact. Meanwhile, your manager wants “results,” sales wants leads, and finance wants justification.This course exists to solve that.Over 4 live sessions, you'll learn a unified, end-to-end framework for planning, executing, and measuring influencer campaigns across both B2B and B2C. You'll start building a single, scalable influencer engine that delivers results on both sides.<h3>What's included:</h3><ul><li>4 live sessions (April 13, April 16, April 20, April 23)</li><li>1:1 session with Sarah (optional)</li><li>Feedback from Sarah on your homework (optional)</li><li>Access to the content whenever you need it</li><li>Join a community of influencer marketers at tech/AI companies</li></ul>

How to plan and run B2B and B2C influencer campaigns built for AI & Tech brands

Build a Unified Campaign Foundation

Find and Engage Creators for Both Audiences

Execute Campaigns That Work at AI-Company Speed

Measure, Attribute, and Scale

Influencer Marketing Managers at Tech/AI companies who have started running campaigns but need a sharper framework good for B2B and/or B2C

Growth/Partnerships Managers expanding into influencer marketing at a tech/AI company, looking for a proven end-to-end playbook

Brand/Social Media Managers at Tech/AI startups who are being asked to build an influencer program and want to get it right from the start

You may be expected to “do influencer marketing” at your company, but no one really shows you how. Maybe you’ve run a few one‑off campaigns without a clear strategy, process, or way to prove impact. Meanwhile, your manager wants “results,” sales wants leads, and finance wants justification.This course exists to close that gap.Over 4 sessions, you’ll learn a practical, end‑to‑end approach to B2B influencer marketing—built from running hundreds of creator collaborations and thousands of content assets. You’ll go from scattered experiments to a repeatable process for planning, running, and measuring campaigns that deliver real, measurable results.What's included?<ul><li>4 live sessions</li><li>Feedback from Sarah on your course homework (optional)</li><li>Access to the content whenever you need it</li><li>Join a community of marketers like you to continue to learn from each other</li></ul>

Learn how to plan and run B2B influencer campaigns that deliver

Build Your Campaign Foundation

Find and Engage the Right Creators

Execute Professional Campaigns

Measure and Optimize Performance

Influencer Marketing Managers: in-house, under pressure to scale quickly and deliver measurable results.

Brand or Social Media Managers: expanding into influencer marketing, needs a fast, proven playbook without trial and error.

Growth/Partnerships Managers: wants expert-level Influencer Marketing skills to run end‑to‑end campaigns and show impact fast.

Overview 

What We Can Tackle Together

Who Is This For?

A 60-minute, high-intensity strategy session

Influencer Marketing, UGC, Affiliates & Growth Partnerships Specialist

1:1 Strategy Session: Scale Growth via Influencers & Partnerships

Scaling your influencer program without adding headcount

Head of Influencer Marketing, Wix

Understand the core reasons influencer programs hit a ceiling and why adding more people isn't the answer.

Why your current approach is keeping you stuck

Learn the strategic framework that lets you generate a constant flow of content without the chaos of one-off deals.

The shift from campaigns to "always on"

Walk away with concrete tactics - from long-term creator agreements to owning your workflow to move faster

3 game changers you can implement immediately

The Complete Guide to Boosting Influencer Content

Head of Influencer Marketing at Wix

Guy Dotan

Growth Marketing Expert

Understand the fundamental differences in workflow, data ownership, and content lifespan

Organic vs. Paid Strategy

Learn why the "Organic First" approach is an important filter for your ad spend

The Scaling Framework

A step-by-step guide to boosting on TikTok, Instagram, YouTube, Linkedin and X

Platform-Specific Execution

How to allocate your first budget and the "Rule of Thumb" for media spend vs. creator fees

Budgeting for Growth

How to use UTMs and third-party tools to track performance beyond just "likes"

Measurement & ROI

Influencer Marketing That Delivers

Learn how to spot authenticity, value, and performance signals so you can pick creators who truly move the needle

How to choose the right influencers

Discover why creative freedom is non-negotiable—and how to set guardrails that bring out creators’ best work

How to give creators freedom (without losing control)

Master the art of giving constructive feedback that sharpens performance without killing authenticity

Sarah Adam Growth Marketing Thought Leader

Sarah Adam

About Sarah

Courses

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

B2B Influencer Marketing: How to Plan and Run Effective Campaigns

Lightning Lessons

Scaling your influencer program without adding headcount

The Complete Guide to Boosting Influencer Content

Influencer Marketing That Delivers

Services

1:1 Strategy Session: Scale Growth via Influencers & Partnerships