Sarah Adam on Maven

Sarah Adam

Sarah Adam

996 Subscribers

Head of Growth Partnerships and Influencer Marketing @ Wix

Sarah Adam Growth Marketing Thought Leader

Sarah Adam is Head of Influencer Marketing at Wix and a leading voice in creator-led growth strategy. With 15+ years in SaaS marketing, she built Wix's global influencer program from the ground up and now leads a team running hundreds of creators and thousands of content assets across YouTube, Instagram, TikTok, LinkedIn, and X.

A champion of creator freedom and outcomes over vanity metrics, Sarah shares transparently with 32K+ LinkedIn followers and has been featured in Forbes, Ad Age, and Fast Company. She is a guest speaker on 15+ marketing podcasts and serves on the Global Influencer Marketing Council.

Courses

Multi-day, guided programs to get real results

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

·Jan 18 – Jan 28

B2B Influencer Marketing: How to Plan and Run Effective Campaigns

B2B influencer marketing from A to Z - strategies, best practices, workflows, templates and AI tools you can start implementing immediately:

Lightning Lessons

Free, interactive sessions to explore new topics

Lightning Lesson30 minutes

5 Claude Code Workflows Every Influencer Marketer Needs

Lightning Lesson30 minutes

Scaling your influencer program without adding headcount

Lightning Lesson45 minutes

The Complete Guide to Boosting Influencer Content

Lightning Lesson30 minutes

Influencer Marketing That Delivers

Services

consultancy$700

1:1 Strategy Session: Scale Growth via Influencers & Partnerships

A 60-minute, high-intensity strategy session

Book a consultation

Alumni reviews

Diana

Live cohort

Partnerships Lead - Affiliates & Influencers · Envato

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Sarah is a fantastic teacher - she runs through the most important topics of the influencer marketing ecosystem and breaks down a huge channel into digestible formats. She shares real life examples and case studies, platforms and tools and is authentic and real. So pleased I did this course so I can upskill!

Olya

Live cohort

VP of Content Supply Chain Architecture · WorkFocus.io

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

It was a great class. I really enjoyed reviewing the recordings, as I wasn’t able to attend live. Thank you for the opportunity to learn from your experience. There were so many valuable insights and practical examples.

Adrian

Live cohort

Director of Social & Influencer Strategy · BrandGlue

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Sarah did an excellent job with this course. As someone who’s self-taught in influencer management, I found it incredibly helpful. She covered everything from the basics to more advanced ways of using Claude, and I appreciated that the content was tailored to both agencies and solo influencer managers.

Ryan

Live cohort

Communications Specialist · SEON

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Great course! I'm new to influencer marketing and found this class very practical and useful. I also think it will benefit experienced folks. Sarah is a great teacher and very approachable.

Amanda

Live cohort

AI & Operations · Creator Match

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

Sarah is the best of the best in the influencer space and such an amazing person to learn from! She is very giving with her knowledge, transparent and a great voice for understanding how campaigns work, what to track and where the industry as a whole is going at a time when everything is changing.