Free Lesson
Think Like a PM: From Customer Problem to a Product Decision
45 min
Oct 21, 2026 12:00 PM
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What you'll learn
Define the problem before the solution
Write a problem statement a team can act on, with no solution hiding inside it.
See the real competition
Identify the target customer and the alternatives they use today, including the one most teams forget: doing nothing.
Shape a value proposition
Turn the problem into one clear sentence, then get live feedback on yours.
Why this topic matters
A common early mistake in product work is falling for a solution before anyone agrees on the customer and the problem. A product manager who slows that moment down, reads the evidence, and states a clear decision earns trust fast.
In this lesson you practice that skill on a small fictional scenario and fill in the first blocks of the Product Management Starter Canvas live.
No product experience needed.
