I've worked across sales, market research, business strategy, and community building for over a decade.

My experience includes outbound sales, market expansion, partnership development, and helping organizations understand how people make decisions.

I'm particularly interested in the gap between expertise and recognition: why some messages create immediate trust while others go unnoticed.

Today, I focus on buyer behavior, positioning, and market adaptation. I help founders and teams identify friction, stop chasing the wrong prospects, and build growth strategies rooted in clarity rather than pressure.

Based in Spain, I combine strategic thinking with real-world commercial experience.