Stop Looking for Leads. Start Building Conversations.

If you're just starting out, the hardest part isn't closing deals—it's creating your first real sales conversations.

Many founders and consultants jump straight into buying lead databases, automation tools, or writing cold emails before answering a more important question:

Where should I actually be looking for potential clients?

In this course, we'll build a simple and practical system for finding your first B2B leads using three complementary approaches:

• Your existing network

• Communities where your buyers already spend time

• Cold outreach (only after the first two)

You'll learn how to decide where to invest your time, how to identify people worth contacting, and how to create a repeatable process that works even if you're starting with no audience and no sales team.

This isn't about buying more software or sending thousands of emails. It's about building your first pipeline intentionally, so every conversation has a purpose.

You'll leave with a practical framework you can start using the same day to generate your first opportunities.