Free Lesson

The Most Hireable Skillset in Media: Professional AI Use

Hosted by David Lerech

Tue, Jun 30, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit
David Lerech
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What you'll learn

What separates professional AI work from amateur output

A look at the tools and approaches that separates amateur AI content from what would survive in a profession production

The skills media companies are actually hiring for right now

What companies want from professionals today and how to build your AI skills around it. AI that helps create pro content

How small teams use AI to punch above their weight

How these same AI skills allow solo creators or small teams to create more, with less and get green lit.

Why this topic matters

As AI is used at an ever-increasing rate, studios, streamers and production companies want to use it - but they need staff who can deliver AI work that holds up in a real production environment. Knowing how to use AI professionally has rocketed to the top of the most hireable skills list. This session breaks down the professional AI workflow: how the most hireable people in media actually use AI.

You'll learn from

David Lerech

AI consultant to major studios, streamers and production companies

David Lerech is one of the entertainment industry's leading AI expert. He advises major studios, broadcasters, and production companies on AI strategy and adoption. He spent 20 years as a senior executive in film and television before going full-time on AI consulting for the entertainment industry. He currently works with companies across the US and Canada, helping leadership teams and creative professionals navigate AI with clarity and confidence.

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