David Lerech

David Lerech

707 Subscribers

David Lerech advises major studios, broadcasters, and production companies on AI

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David Lerech is a leading entertainment-industry AI consultant and senior media executive, advising leadership at some of the world's largest studios, streamers, and production companies on AI strategy, and adoption. He has advised executives and teams from Netflix, Amazon, Warner Bros. Discovery, Apple, NBCUniversal, Sony Pictures Television, Paramount, Lionsgate, the BBC, and many of North America's top production companies. David's authority comes from doing the work: he spent two decades as an Executive Producer at major production companies, where he pioneered AI-driven content for leading studios and broadcasters. Today he leads media companies through the AI transition from in-office to in-production deployment of generative AI tools inside real production environments.

Alumni reviews

Geoff

Live cohort
David helped pull the curtain back and helped me decipher the correct steps on how to get what you want out of this amazing tool. The course removes the fear of the AI process in Video. I highly recommend the course.

Ben

Live cohort
Senior Director of Product - VFX & Animation · Foundry

AI for Media Professionals: From Your First AI Agent to Pro AI Video

A thorough and excellent walk through the various new ways of working, challenges and benefits of using guided generative AI. Supported by great materials, pre-work videos before each weekly live session. I thought there a great balance between production proven approaches and hands on experience using Magnific. I thought it was a great could for creatives who don't want to get into the technical weeds of generativeAI and focus on the creative process and iterations. Week 3 was great in determining how to make your AI derived content unique to you and proving ownership and IP. Highly recommend for producer or any in production who is interested in the process of hybrid AI workflows and generative AI in the professional space.

Jason

Live cohort
This course is very helpful for anyone looking to learn how to interact with AI more effectively. The actual course content didn't necessarily directly apply to my specific role in my company, but the overarching theme of how to properly communicate with AI I found to be incredibly beneficial.

Stefka

Live cohort
Creative & Concept Designer · Coca-Cola HBC A.G.

AI for Media Professionals: From Your First AI Agent to Pro AI Video

I enjoy the course and all the explanations I can read a second time on the handbooks.

Chris

Live cohort
Fantastic overview of the AI space at this current moment, with some very practical exercises to get your feet wet in the AI space if you haven't play around with it before.