David Lerech

Cohort 2

Cohort 1

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Content creators producing digital media and building audiences.

The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.

AI Consultant: Major Studios, Streamers

20+ year media executive, now advises studios, streamers, production companies

AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit

VFX Producer/Consultant (production side freelance)

Executive Producer / Post Producer, Unscripted 

Director/Producer

Editor

Founder, CEO

Editor 

Producer Virtual Production 

Digital Lighting Artist, VAD Artist, ICVFX Stage Operator

Producer

VFX Producer

Netflix

Warner Bros. Discovery

Amazon MGM Studios

Paramount+

NBCUniversal

<p>AI-generated content is already airing on Netflix, WBD, Amazon Prime and streamers around the world. Major media companies are hiring AI teams. This isn't coming — it's here. And the people who can use AI to a professional standard are the ones getting hired and getting projects greenlit.</p><p>You don't need to be an AI power user - this course is built for media professionals who have been experimenting on their own and now want to get serious. You'll leave with the same professional frameworks I teach senior leaders at major studios and streamers.</p><p>This 4-week, hands-on course meets you where you are and gets you to professional-grade output by Week 4. Led by one of the entertainment industry's leading AI advisors — who works with senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery, and dozens of major studios — you'll learn the same approaches he applies when advising these organizations.</p><p>You'll leave with portfolio-ready deliverables across text, image, and video; a practical rights assessment framework; and the most in-demand skillset in the creative industries today — taught at the pace working professionals can actually keep.</p>

Professional AI skills that advance careers and get you hired in entertainment

Produce professional-grade AI content

Use AI as a creative partner for research, development, production

Work confidently with AI tools in use at major studios and production companies

Identify the differences between "cool-looking AI" and what is production ready

Position yourself as an AI-professional, one of the most hireable profiles now

For hands-on exercises: ChatGPT Plus, Claude Pro, or Gemini Advanced. If you've never paid for one, this is the time to start!

A paid LLM subscription ($20/mo) 

Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.

Magnific Premium (1 month, ~$25 USD)

<p>Media pros new to AI who want to get serious. You might already be experimenting but need professional-grade structure and frameworks.</p>

<h3>Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.</h3>

<h3>Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.</h3>

Learn directly from David Lerech

David Lerech

Courses

AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit

Lightning Lessons

The Most Hireable Skillset in Media: Professional AI Use

How AI Is Changing Productions Right Now: Indies to Majors

How AI is Transforming Media Jobs and the Skills to Get Them

How AI Is Being Used on Real Media Productions Right Now