David Lerech

David Lerech

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David Lerech advises major studios, broadcasters, and production companies on AI

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David Lerech is a leading entertainment-industry AI consultant and senior media executive, advising leadership at some of the world's largest studios, streamers, and production companies on AI strategy, and adoption. He has advised executives and teams from Netflix, Amazon, Warner Bros. Discovery, Apple, NBCUniversal, Sony Pictures Television, Paramount, Lionsgate, the BBC, and many of North America's top production companies. David's authority comes from doing the work: he spent two decades as an Executive Producer at major production companies, where he pioneered AI-driven content for leading studios and broadcasters. Today he leads media companies through the AI transition from in-office to in-production deployment of generative AI tools inside real production environments.

Alumni reviews

Great course on AI in media. David does a nice job making it genuinely useful rather than just theoretical. We covered clearance and rights issues around AI generated content, walked through the different models and what they're actually good for, and spent real time on using AI to build pitch materials, which I could apply almost immediately in unscripted development. David's clearly plugged into how fast this space is moving and keeps the material current instead of stale. Would recommend to anyone in media who wants a practical, non hype-y grounding in this stuff.
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Mike

Cohort 2
Manager, Unscripted Development & Innovation · Blink49 Studios
David is a bright light in a murky, still-emerging field. His lessons are concise and highly valuable, cleanly explaining the basics (but by no means obvious elements) of AI models and machine-learning, all the way through to practical applications that are pertinent to a wide variety of media professionals. Highly recommend.
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Tim

Cohort 2
Editor · TrainDodge Productions
Great course, walking away with better AI literacy and some new tools that I'm looking forward to exploring!
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Gloria

Cohort 2
Vice President Alternative & Specials · CBS
As someone who has worked in motion graphic design for over 20 years, I was looking for a course that would help me stay current with the latest techniques and workflows . This course was exactly what I needed. The content was extremely professional, well-structured, and packed with amazing information that I could immediately apply to my work. At the same time, it never felt dry or overwhelming. The lessons were Fun, enjoyable, and moved at a great pace. David is an excellent instructor!. He explains concepts clearly, communicates in a way that's easy to follow, and has a friendly, approachable teaching style. His sense of humor keeps the lessons entertaining, making it easy to stay focused throughout the course. You can tell he has a deep understanding of the subject and genuinely enjoys teaching it. I would highly recommend this course to both experienced motion designers looking to sharpen their skills and newer designers wanting to build a strong foundation in the AI industry.
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Pete

Cohort 2
Motion Graphics Designer · PC Design
As a Visual Artist/Designer this course provided the crucial other side of the coin; the Business side. Especially from the end-user's point of view. I've always enjoyed Intellectual Properties Law. The section on Rights and Protections discussions were the highlight of this course to me.
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Duane

Cohort 2
CEO/Founder · Digitalhaus Multimedia