How AI Is Being Used on Real Media Productions Right Now

Hosted by David Lerech

Wed, Apr 22, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit
David Lerech
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What you'll learn

Where AI is already changing how productions get made

The areas of production already seeing the most growth, and the places where AI expertise is in the greatest demand

Why AI Video Is Only One Way the Industry Is Transforming

The AI that's actually transforming media work includes far more than just video generators - we'll explore the others.

What separates amateur AI use from professional AI skills

We'll see what separates amateurs who make cool stuff for YouTube from professionals creating production-ready work

Why this topic matters

As AI transforms the media and entertainment industries, the most sought after people are the ones who know how to use AI professionally. This session maps out where the real change is happening and where the real career opportunities are. AI for Media Professionals launches May 4 — a hands-on course designed to give you the skills and fluency that set you apart.

You'll learn from

David Lerech

David is an AI consultant to major studios, streamers and production companies

David Lerech is the founder of Propulsion Media and advises major studios, broadcasters, and production companies on AI strategy and adoption. He spent 20 years as a senior executive in film and television before going full-time on AI consulting for the entertainment industry. He currently works with companies across the US and Canada, helping leadership teams and creative professionals navigate AI with clarity and confidence.

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