Shelby McGuire Canlas

Leadership Coach: 15+ years, Corporate Roots + Deep Coach Training  

Find the One Sentence that Explains Your Whole Career

Draft the sentence that captures your value, backed by 3 strengths, using a framework built for how you actually work.

Write Your One-Line Executive Summary

Leave with a review-ready line and an updated LinkedIn Headline you can post same day.

Turn Your Summary Into Ready Language

Build the first layer of the framework you can expand on by participating in the full Own Your Brand workshop.

Start Your Organizational Messaging Chart

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise & competition.

This is an asynchronous, self-guided course with online support from your instructor.

Cohort 1 - Self-Guided Course

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson - SocioPunk

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

In today’s competitive market, your story and presence create your opportunities. This self-paced, asynchronous workshop gives professionals, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market.Throughout the course materials, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths, and build a strong presence that opens doors.This is not just theory; it’s a practical and proven framework designed to elevate how you show up in conversations, online and in your career.You’ll walk away with a clear plan, roadmap, foundational system, and tactical plan you can execute immediately.Drawing from 25+ years building &amp; leading high-performing teams at Microsoft, NBC, and Warner Bros. Discovery, this course will help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presenceBecause this is a self-paced course, feedback will be via the Maven portal, and include a 1:1 meeting to review together.

Build the Brand, Visibility & Executive Presence to Stay Relevant

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create Your 30-Day Visibility & Networking Plan

Strengthen Your Executive & Leadership Presence

Professionals in TransitionProfessionals looking to reposition themselves in a constantly shifting market.

Emerging LeadersProfessionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals who want to stand out with clear distinction and an "ownable" voice.

Build a clear narrative, professional brand and plan to elevate your visibility.

Helping Leaders & Companies Grow+Thrive

Warner Bros.

25 yrs building global brands, products, leaders & successful teams

The 2-hr Career Reset Workshop: Position Yourself for the AI Era - Cohort 3

2-Hour Career Reset Workshop: Position Yourself for the AI Era  - Cohort 4

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In 2 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up in conversations and drive your career forward.You’ll walk away with a tactical framework, clear message, and simple brand system you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you reset your foundations, and craft a narraative that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A framework to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Reset your career narrative into a powerful professional brand with strategies, frameworks and the confidence to stand out from the noise.

Professionals in TransitionDesigners, Product, Tech &amp; Marketing professionals looking to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with clear distinction.

Build the Brand, Visibility & Executive Presence to Stay Chosen

In 4 hrs, you’ll learn how to communicate your value, shape a narrative & build a brand presence.

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 2

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 3

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In just 4 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear plan, roadmap, foundational message and brand system, and tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presence This course will help you better understand and promote yourself through your strengths, narrative and brand.

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise.

Strengthen Your Executive Presence

Presenting Your Professional Value: Your Resume As Your Main Marketing Tool

Higher Education | Career Readiness

Zeketra Grandy, Ed.D

Expertise In: Higher Education | Career Readiness | Workforce Development

Presenting Your Professional Value 

A common misconception is that resumes are supposed to get you a job. The reality is that they are the first impression to determining if you will get an interview. It is almost always required as part of an application process. It is your opportunity to introduce yourself professionally before you ever walk into an interview. In just a page or two, it tells a story about who you are, what you've accomplished, and the value you could bring to an organization.The critical challenge I help you solve is this: recognizing your resume as your primary marketing tool to demonstrate your value to employers.With two decades of experience supporting career and educational transitions, I understand how difficult these moments can be. You don't need to have everything figured out before you start. You just need a clearer path forward.

By the end of workshop, learners will recognize the resume as their primary marketing tool to demonstrate their value to employers.

Understand the true purpose of a resume

Building a strong resume

Interactive resume writing workshop

Understanding why you should have a master resume

Understanding why you need to know how to write a cover letter

Plan next steps

Career changers and/or persons re-entering the job market

Early career/first-generation professionals entering the workforce or lacking direction

Anyone who says: "I know I need to figure this out."

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Welcome and Icebreaker: End of Summer Goals

Speaker Introduction and Workshop Context

The Challenge of Answering "Tell Me About Yourself"

Workshop Goals: Creating Your Executive Summary

The Organizational Messaging Chart Framework

Brainstorming Exercise: Identifying Strengths from Stories

The Executive Summary Formula and Drafting Exercise

Tips for Refining Your Summary and Communication

Participant Sharing and Feedback on Executive Summaries

Course Information, Wrap-up, and Networking

Broad professional audience — content relevant across many roles and functions.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Building professional visibility, thought leadership, and a public reputation that opens doors.

Find the One Sentence that Explains Your Whole Career

What you'll learn

Why this topic matters

You'll learn from

Shelby McGuire Canlas