Create Your Brand Imprint, For Women Ready To Take Up Space

Shelby McGuire Canlas

MS Clinical Psych, Board Certified Coach

Own Your Narrative - Before Someone Else Writes it For You

Doing great work used to be enough. It isn't anymore. Hybrid work has quietly erased the hallway conversations and drive-by wins that used to build your reputation for you. Leaner teams mean fewer promotions to go around, and the people who get them aren't always the ones doing the best work - they're the ones who can name it clearly, in the room, when it counts.

Women in particular are taught to let the work speak for itself. It doesn't. Someone else's name ends up on the win, again and again - not because they worked harder, but because they said something out loud.

Own Your Brand, Own Your Career isn't a theory course. You won't just think about your personal brand - you'll build it: your own Organizational Messaging Chart, a ready-to-adapt elevator pitch, and a workbook of prompts you'll use for your next review, interview, or introduction. You'll also get something career advice usually skips: tactical guidance on how to self-promote without it feeling like bragging - alongside a small cohort of women doing the exact same work.

This isn't about becoming someone else. It's about making sure the next win has your name on it.

What you’ll learn

Turn your accomplishments into a clear, confident personal brand you can use in interviews, reviews, and every room you walk into.

Use guided prompts to see how colleagues and leaders actually describe your work.
Map your top 5 strengths using the official CliftonStrengths 34 assessment.
Build a documented Top Strengths inventory pulled from your own track record.

Reflect on real feedback from performance reviews and colleagues, not assumptions.
Identify blind spots and the situations where your brand is most at risk.
Walk away with an honest, current read of your professional reputation.

Learn the proven chart framework used to structure an executive summary.
Back up every strength with a real PAR story as evidence.
Leave with a completed chart mapping your value, strengths, and proof.

Use a proven 4-part framework: who you are, what you do, how, and what makes you unique.
Draft multiple versions tailored to different audiences and situations.
Test and refine your pitch live with your coach in a fourth-week office hours session.

Learn specific do's and don'ts, from handling compliments to leveraging a sponsor.
Practice turning passive language into direct, ownership-driven statements.
Leave with a personal reference guide for high-stakes moments.

Map both big moments (interviews, promotions) and everyday ones (meetings, 1:1s).
Match your message and strengths to each specific audience.
Build a personal Brand Plan with a written commitment to follow through.

Learn directly from Shelby

Shelby McGuire Canlas

Contact

Leadership Coach: 15+ years, Corporate Roots + Deep Coach Training

Clients Include Leaders From

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Who this course is for

Women in individual contributor or emerging leadership roles who deliver strong results but struggle to get credit for the work.
Women who are successful people leaders, navigating their performance reviews and promotions, and are ready to build real visibility.
Women in career transition or active job search who want to name their value with confidence in interviews and networking.

What's included

Live sessions

Learn directly from Shelby McGuire Canlas in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

A Workbook You'll Actually Use

16 pages of guided prompts, brainstorming space, and fillable templates - not a PDF you skim once and forget.

Self Promotion Do's & Dont's

Specific, tactical guidance on how to show up - from handling compliments to using your camera to naming a sponsor - that most people never get told directly.

A Skill, Not a Script

A repeatable framework for your elevator pitch and messaging - built once here, adaptable to any interview, review, or introduction after.

A real research-backed assessment, on us!

Take the official CliftonStrengths 34 assessment (a $59.99 value), included in your enrollment, so your strengths work is grounded in real data, not guesswork.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 5 lessons • 3 projects

Week 1

Nov 4—Nov 8

Nov

Session 1

Wed 11/410:00 PM—11:30 PM (UTC)

Own Your Brand — Name Your Strengths, Find Your Gaps

2 items

Week 2

Nov 9—Nov 15

Nov

Session 2

Wed 11/1110:00 PM—11:30 PM (UTC)

Build Your Brand — Your Messaging Chart and Elevator Pitch

1 item

From Strengths to a Structured Message

2 items

Schedule

Live sessions

1-2 hrs / week

Own Your Brand, Own Your Future runs 4 weeks: one 90-minute live session weekly, plus 30–45 minutes of workbook homework between sessions to build your Messaging Chart and pitch. Week 4 swaps homework for live practice — a 90-minute office hours session to test your pitch and troubleshoot real scenarios. Total: about 7–8 hours.

Wed, Nov 4
10:00 PM—11:30 PM (UTC)
Wed, Nov 11
10:00 PM—11:30 PM (UTC)
Wed, Nov 18
10:00 PM—11:30 PM (UTC)
Wed, Dec 2
10:00 PM—11:30 PM (UTC)

Projects

1 hr / week

Across the workshop, you'll build your own Personal Brand Identity and Plan: your Organizational Messaging Chart, a polished and practiced elevator pitch, and a written commitment for how you'll put it into action. Each piece builds directly on the live session before it.

Async content

1-3 hrs / week

Testimonials

The workshop was incredibly valuable in helping me think more strategically about how I show up, both inside and outside of my organization. Shelby creates a space that is both thought-provoking and supportive, and I walked away with practical tools and a renewed sense of clarity about my personal brand.
Workshop Participant
Director of Strategy