Lightning Lessons

Build Strategic Influence as a UX researcher

Hosted by Ruby Pryor

Fri, Sep 19, 2025

3:00 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Level up the impact of your UX research
Ruby Pryor
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What you'll learn

A framework for UX research impact

Understand the four levels of impact that UX research creates inside organisations.

Communication to executives vs working teams

Learn how to shift from detailed discussions to high-level, outcome-focused messaging when speaking with senior leaders.

Key metrics that demonstrate your impact

A framework for understanding the types of metrics that show the impact of UX research.

Why this topic matters

Understanding strategic influence helps UX researchers shift from reporting insights to shaping decisions. You’ll learn how to communicate impact, win stakeholder buy-in, and position yourself as a trusted advisor. This lesson gives you tools to grow your influence and career opportunities.

You'll learn from

Ruby Pryor

Founder at Rex

I've been working in Design and Customer Experience for a decade across Australia and Asia.

My experience includes working for Boston Consulting Group, Grab and Nous Group. Outside of work, I have spoken at 10 UX conferences in 7 countries, appeared on multiple podcasts and been interviewed on Channel News Asia. I have taught design and UX research content to learners from 6 continents.

Previously at

Grab
Boston Consulting Group (BCG)
Nous Group

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