Startup Advisor & Growth Leader

Superhuman

Wispr Flow

Clay

Replit ⠕

a16z

Gaurav Vohra

Built Superhuman inception to exit, Advisor @ Wispr Flow, Clay, Replit & 25+

Secret Growth Lessons Building a $2BN+ Company (Wispr Flow)

Replit

Stanford University

Tanay Kothari

CEO at Wispr Flow

How companies like Wispr Flow, Superhuman, and more, reliably find PMF over and over again.

Finding PMF over and over again

Growth techniques, from hand-onboarding your first customers to running a scaling juggernaut.

Scaling from 100 → 10K → 1M+ customers

Unconventional marketing techniques to create a legacy brand AND rapid explosive growth.

How to dominate both brand and growth marketing

Build and execute proven AI-powered playbooks to accelerate the growth of your subscription business.

Growth Advisor | ex-Faire/Quizlet/Ibotta

Perplexity

Gamma

ElevenLabs

Chess.com

Imprint

Phil Carter

CEO of Elemental Growth and former product leader at Faire, Quizlet, and Ibotta.

Summer 2026

Fall 2026

Consumer subscription apps are easy to launch but hard to scale. This explains why there are hundreds of thousands of them in the Apple and Google app stores, but fewer than 50 that have ever reached $1B+ valuations.These businesses face several challenges:1. Overreliance on paid ads2. High subscriber churn rates3. ARPU is low and hard to grow The best subscription apps overcome these headwinds by:1. Building their businesses on a unique and enduring core value promise2. Harnessing it to drive a Subscription Value Loop that improves LTV/CAC and Payback Period through three steps:- Value Creation: Quickly connecting new users to the app’s core value promise- Value Delivery: Cost-efficiently distributing the app to users through paid and organic channels- Value Capture: Converting free users into subscribers to generate revenue that can be reinvested into the business In this course, which Lenny Rachitsky called the "new bible" for anyone building a consumer subscription app, you will learn how to harness the power of the Subscription Value Loop along with dozens of proven frameworks, strategies, and tactics from category-leading subscription apps to accelerate your own business.

Supercharge the growth of your consumer subscription business

Learn and apply the Subscription Value Loop framework

Assess your app vs. industry benchmarks to identify major growth opportunities

Improve your premium product experience to generate more value for subscribers

Leverage proven paid and organic acquisition strategies to accelerate growth

Optimize paywalls, pricing, packaging, payments, and promotions to boost revenue

Apply lessons in live cases with leaders from Tinder, Gamma, Calm and Perplexity

Founders and execs: Consumer subscription CEOs and product and marketing leaders who want to maximize growth for their businesses.

People managers: VPs and directors managing cross-functional teams responsible for subscriber acquisition, retention, and monetization.

Senior individual contributors (ICs): PMs, marketers, and other ICs working on growth teams at consumer subscription companies.

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

I lead Growth across Marketing & Product

Ekaterina Gamsriegler

Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24

Cohort 9

November 2026

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

Find the most impactful growth levers aka 'big bets'

Develop your user acquisition strategy

Define and test product-led growth strategies

Increase LTVs and revenues and achieve viable unit economics

Implement growth processes and align the teams around the meaningful goals

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

Stop guessing at growth. Find your biggest constraint and what to do next.

Ex-Canva Growth PM | Founder, GrowthPad

Canva

Coursera

Shopify.com

Stripe

Jotform

Zain Abiddin

Built subscription growth at Canva as ARR scaled past $3B+

Founding cohort of the Growth Strategy Workshop. Limited to 25 participants.

September 2026 — Founding Cohort

Most teams don’t have a shortage of growth ideas. They have a prioritization problem.There are always more channels to test, onboarding flows to improve, pricing experiments to run, retention issues to fix, and AI tools to try. The hard part is knowing which problem actually matters most right now.That’s where growth teams often lose momentum: too many initiatives, unclear ownership, weak prioritization, and experiments that aren’t tied to the real constraint in the business.This workshop gives you a practical system for cutting through that noise.You’ll bring your actual product or company, map your growth engine across acquisition, activation, retention and monetization, identify the biggest constraint holding back growth, and turn it into a prioritized execution plan.You won’t leave with another folder of slides.You’ll leave with a clear growth diagnosis, prioritized experiment backlog, key metrics, and a 90-day roadmap your team can actually execute.

Go from scattered growth ideas to a clear diagnosis, prioritized opportunities, and a 90-day growth plan your team can execute.

Diagnose your growth engine

Find your biggest growth constraint

Choose the right growth metrics

Prioritize high-leverage opportunities

Design better growth experiments

Build your 90-day growth roadmap

Come with an existing product, company, or growth challenge you can apply the frameworks to during the workshop.

01 — A real product or business to work on

You should understand how your business acquires, activates, retains, and monetizes customers, even if your data is imperfect.

02 — Basic understanding of your growth funnel

Ideally, know a few key numbers such as traffic, conversion, retention, revenue, or customer growth. Estimates are completely fine.

03 — Access to basic business metrics

Founders &amp; Startup Leaders Founders with traction who need to identify their biggest growth constraint.

Product &amp; Growth Leaders PMs and growth leaders responsible for improving acquisition, activation, retention, monetization, or expansion.

GTM &amp; Revenue Leaders GTM, marketing, and revenue leaders who want to turn scattered growth initiatives into a focused 90-day execution plan.

Learn how to become an entrepreneur by acquiring a small business & achieve financial independence.

PM → CEO. Bought a 45-year-old business.

The Home Depot

U.S. Army

Cadence

Unilever

Rocky Sharma

Bought a 45-year-old business. Ran $1.3Bn P&L at Home Depot. CEO at 3 companies.

Oct 2026

Most PMs are taught one job: ship what the customer asked for. Owning a business asks for three.Deal fit: the business has real customers, real margins, and a seller ready to walk. Capital fit: the structure works for your savings, your risk tolerance, your timeline. Operator fit: you can run it after close without burning out.Most searchers solve one fit and discover the other two on the hard side of close.Rocky bought NECI, a 45-year-old business with no personal savings, ran a $1.3B Product P&amp;L at Home Depot, and has been CEO at three companies. He teaches all three fits because he's lived all three. The capstone is a bankable deal memo on a real business (yours, not a case study) ready to take to a banker the week the cohort ends.You've already done the cheap homework: the books, the podcasts, the Reddit threads. The gap is structured practice with someone who has actually closed a deal: a 4-week sprint walking you from sourcing to a bankable deal memo.$2,500 buys access to the playbook and to Rocky during the cohort. For context: that's roughly 1% of the smallest deal you'll close, and less than the legal fees on the LOI you walk away from.

The 15-hour playbook for PMs who want to own the cash flow, not run the roadmap.

Find and close a real deal in 8 weeks without quitting your day job (ACQUIRE)

Run the business leaner than the previous owner ever did (OPTIMIZE)

Open the growth levers the previous owner ignored (GROW)

Build the moat using the product judgment you already have (INNOVATE)

Walk out with a bankable deal memo on a business you actually want (CAPSTONE)

Owners who adapt fast win. $50K–$250K in savings · 6–18 month window · Intent to operate · US/Canada residency · P&L experience

You're willing to sit across from a 60-year-old seller and listen for 90 minutes

This course moves fast. A business background means you'll apply frameworks immediately instead of learning basic concepts from scratch.

You can read a P&L well enough to spot a margin trend.

Small business ownership requires influence and accountability. If you've done this at work, you're already ahead of most first-time buyers.

You have 6+ months of runway to spend on sourcing without panicking.

Ambitious PM. You can run the business. You want the equity, not another title.

Quiet earner. Side-income while you keep the W-2. A weekend asset, paid for in cash flow.

Layoff-tired operator. You will not bet the next decade on a manager mood. You are buying durable cash flow.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

GTM Engineering

Product managers who drive strategy, development, and launch of products.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

Startup founders building new businesses, from MVP to scale.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Building and managing brand identity, brand strategy, and brand perception in the market.

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Secret Growth Lessons Building a $2BN+ Company (Wispr Flow)

What you'll learn

Why this topic matters

You'll learn from

Gaurav Vohra

Tanay Kothari