Growth Foundations for Leaders and Operators

You'll understand how to think about growth at a global level, as a system, as levers & loops, as product & marketing, and picking a focus

Identify your startup's roving bottleneck, the theory of optimization, and practically where you could apply focus in your startup today

Answer practical questions like how much demand is enough demand, when to test vs. just ship, how long to optimize funnels for

Understand what positioning is (and what it isn't), crafting your own messaging framework, and immediately leveling up how customers see you

Identify your ICP(s) and create clarity in your startup on who to focus on, versus who NOT to focus on

Understand when to offer your product for free (freemium or free trial), some blend, or to exclusively charge money — and how to gauge WTP

What is and what isn't the aha moment, how to picture a broader user journey, and how to build an amazing human- or product-first onboarding

Understand the deep connections between core product value, moats, user retention, and onboarding

Where do your customers come from, which channels you should focus on, and balancing scalable channels vs. one-off "hits"

Concrete tactics that you can apply to your startup today around word-of-mouth and virality, search/GEO, and more.

Solve your most important growth blocker: talent. Bringing in the right roles, hiring for excellence, and leading an A+ team.

Communicate with executive presence, ship with velocity and inspire your entire organization.