Growth Insiders
How to Design for Product Led Growth
Hosted by Sera Tajima
Fri, Mar 7, 2025
4:30 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Fri, Mar 7, 2025
4:30 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
284 students
Go deeper with a course
What you'll learn
Understand PLG Principles
Learn the fundamental building blocks of growth that drive the world's most successful tech companies.
4 Key Criteria to Assess PLG Readiness.
Assess if your company is ready for PLG (and the caveats).
3 Principles for Designing Your Growth Loop
Transform your product into a self-reinforcing cycle of acquisition, activation, engagement, and monetization.
Measure Design Impact
Track the right metrics at each stage of your growth loop.
Recommended reading 📚
Get Sera's guide before the lesson: https://seratajima.substack.com/p/your-guide-to-product-led-growth
Why this topic matters
Growth skills are in demand. Product-led growth is the dominant strategy for successful SaaS companies. In today's competitive market, traditional sales-led growth is less effective and more expensive. Understanding how to design for product-led growth isn't just a nice-to-have—it's becoming a core competency for product people. Growth was listed in Linkedin's top 25 jobs of 2025. ⚡️
You'll learn from
Sera Tajima
Scaled growth at Hired, MessageBird, BetterUp, Founder at The Craft
Increased user onboarding by 214%
Speaker at Design X, Uber, Ikea, University of Hawaii
Author of Conscious Technology
Trained Product Designers From
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