Inside the VC Playbook: How Great Startups Get Built

Kalina Bryant is a Marketing Executive, Customer-Led Growth Architect, and Founder of UnapologeTECH. With 12+ years in B2B SaaS, she has built and led strategies across brand, customer marketing, community, executive engagement, events, and go-to-market at companies including Asana, Anaplan, Marketo, Mixpanel, and Signifyd. A Forbes 30 Under 30 honoree with experience across three SaaS IPO journeys, Kalina helps companies build marketing strategies that turn customers, brand, and relationships into growth—and teaches ambitious professionals how to build influence, navigate tech, and lead.

Emery Rosansky is VP of Founder Success & GTM at First Round Capital, where she helps early-stage founders win their first customers, build scalable go-to-market strategies, and accelerate revenue growth. With over a decade of experience leading commercial organizations at startups, including Curalate and Augury, Emery brings a unique perspective as both a seasoned operator and venture capital leader. She specializes in helping founders navigate the journey from product-market fit to repeatable growth, leveraging customer insights, strategic relationships, and strong execution to build enduring businesses.