Will Leatherman builds content engines for B2B companies that extract expert insights from executives and scale them into pipeline-driving assets. At Catalyst Content, he works with GTM teams to create repeatable workflows that turn interviews into multi-channel content while preserving technical depth and strategic POV.

Before Catalyst, Will was CMO at Parcl, a blockchain real estate platform, where he led a 300% increase in user acquisition. He previously spent three years as Creative Strategist at Billion Dollar Boy, developing campaigns for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW.

His approach centers on "content engineering"—treating content as a system with defined inputs, outputs, quality gates, and metrics. He advises B2B companies including Valley and Uranium Digital on LinkedIn ecosystem strategies, AI-assisted production workflows, and attribution methods that connect content to closed revenue.

Will studied advertising at Savannah College of Art and Design and is based in New York.